ADVANCED MASTER
DIGITAL DIRECTION AND PRODUCTION WITH AI
Integrate 3D, imagery, animation, and immersive experiences into production processes using Artificial Intelligence. Learn to analyse, generate, and integrate content, and manage each stage with visual fundamentals, technical skills, and professional judgment.
Introduction
The Master’s in Digital Production and Direction with Artificial Intelligence at ESDI Advanced Education prepares you to design and manage processes that combine 3D, image, composition, animation, and interaction. You will learn to use analytical AI to interpret information and generative AI to explore proposals, applying visual and technical principles to evaluate and control results. This specialisation is geared towards audiovisual production, video games, visualization, branding, and immersive experiences.
The programme connects visual language, 3D geometry, hybrid composition, digital characters, and 360° experience design. Through workshops and projects, you will integrate materials from diverse sources and build workflows to organise, automate, and document production. You will address efficiency, rights, and the responsible use of AI. The master’s programme culminates in a final project in which you will demonstrate your ability to design, justify, and control a complete digital production process.
Key information
-
CERTIFICATION
ESDI Advanced Education’s own certificate. Private, non-university training without ECTS credits
-
PRICE
To be consulted
-
DURATION
225 hours, distributed between 2-3 days per week and 3-4 hours per day
-
MODE
Blended learning: Face-to-face classes at ESDI Sabadell + one online session per week
-
NEXT CALL FOR APPLICATIONS
April 2027
-
LANGUAGE
Spanish
Curriculum
The curriculum connects visual and technical fundamentals with their application in AI-powered digital production processes. You’ll progress from art direction and 3D geometry control to compositing, immersive experiences, and animated characters. You’ll learn to organise these processes into a professional production workflow, incorporating automation, traceability, efficiency, and accountability in content use.
-
M1. VISUAL LANGUAGE, CINEMATOGRAPHY AND ART DIRECTION.
· Composition, hierarchy and visual language.
· Camera, optics and perspective.
· Lighting, color and materials.
· Continuity and visual coherence between images and scenes.
· Art direction, style guides and control of aesthetic consistency in generative productions.
· Analysis of references and construction of visual reference panels.
· Critical reading of real, 3D and generated images to evaluate and guide the results.
-
M2. REPRESENTATION AND CONTROL OF 3D GEOMETRY.
· Representation of geometry: points, polygons, transformations and attributes.
· Direct modeling and parametric construction.
· Relationships between parameters, rules, and geometry.
· Nodal systems for organising operations and dependencies.
· Instantiation and generation of variants of the same asset.
· Construction of objects through direct modeling and development of systems that allow them to be modified in a controlled manner.
-
M3. AI APPLIED TO 3D PRODUCTION: ANALYSIS, GENERATION AND CONTROL.
· Analytical AI applied to image and 3D: segmentation, recognition, depth estimation, pose, and structure extraction.
· Generative AI to create images, textures, materials, geometry, and variations.
· Masks, depth, normals, silhouettes, cameras and references as control mechanisms.
• Building flows that connect real or digital content, AI analysis, generation and 3D tools.
· Integration of content generated with parametric geometry and 3D assets.
· ComfyUI as an environment to connect models and processes, along with other generative platforms.
· Selection, evaluation and correction of results to prepare assets that can continue in a production process.
-
M4. COMPOSITION, INTEGRATION AND HYBRID POST-PRODUCTION.
· Fundamentals of composition and integration of real image, 3D and generated content.
· Masks, mattes, tracking, depth, optical flow, and segmentation.
· Analytical AI applied to rotoscoping, tracking, depth estimation and task automation.
· Generative AI to create, replace, enlarge, or modify image and video elements.
· Integration of externally generated content into a professional composition workflow.
· Control of perspective, lighting, color, depth, grain, movement and continuity.
· Work with reference tools such as Nuke and DaVinci Resolve/Fusion, with After Effects and generative platforms as support depending on the project.
-
M5. IMMERSIVE EXPERIENCES AND SPATIAL INTERACTION.
· Fundamentals of equirectangular imaging, 360º photography and 360º video.
· Capture, preparation and processing of content for immersive experiences.
· Analytical AI to identify elements, segment images, and extract depth and spatial information.
· Generation of environments, 360º panoramas, HDRI and depth maps with tools such as Hyper3D/OmniCraft.
· Complementary generation of 3D assets from text or image using tools such as Hyper3D/Rodin.
· 3D Integration: Panorama views, 360° video, sound, text, hotspots and 3D objects.
· Navigation design, orientation, information hierarchy and user journey.
· Development of an interactive experience that combines real and generated content.
-
M6. DIGITAL CHARACTER, MOVEMENT AND ANIMATION.
· Fundamentals of digital character design: proportion, anatomy, silhouette, volume, and visual coherence.
· Geometry, topology, materials, skeleton, rigging, and skinning for animation and real-time.
· From 2D concept to 3D character: generating proposals, textures, and geometry with tools like Meshy.
· Analytical AI applied to the recognition of pose, body movement, and facial expression from video or audio.
· Motion capture using tools such as Rokoko Vision/Create and MetaHuman Animator.
· Retargeting and adapting movement to a digital character.
· Review and correction of geometry, rig, deformations, weight, timing and movement.
· Basic integration of the character into an animated sequence and in real-time environments such as Unreal Engine or Unity.
-
M7. PIPELINE, AUTOMATION, TRACEABILITY AND EFFICIENCY.
· Design of production workflows that connect 3D, image, video, compositing, AI, and interactive applications.
· Organisation of projects and assets: folders, naming conventions, dependencies, exchange formats and version control.
· Deterministic and probabilistic processes: implications for iteration, state recovery, and reproducibility.
· Traceability of generative production: recording of models, versions, prompts, references, parameters, and seeds.
· Automation through assisted scripting, APIs and batch processing.
· Technical validation of files, formats, resolutions and delivery requirements.
· Local and cloud processing and optimisation of geometry, textures, caches, proxies, rendering, and inference.
· Analysis of times, storage, data transfer, computational resources, and energy consumption.
· Construction of a scalable pipeline, from material intake to export and delivery.
-
M8. RIGHTS, ORIGIN AND RESPONSIBLE USE OF AI.
· Copyright, intellectual property and licenses applied to real, 3D and generated content.
· Origin of the content and conditions of use.
· Privacy and protection of image, voice and identity.
· Transparency in the use of AI and professional responsibility towards clients, brands and users.
· Case analysis and project review to identify risks and recognise when specialised legal advice is needed.
-
M9. PREPARATION AND DEVELOPMENT OF THE FINAL MASTER’S PROJECT.
· Defining a proposal based on a real or simulated briefing.
· Design and planning of a complete digital production process.
· Integration of the visual, technical, and AI knowledge developed during the programme.
· Selection of tools, documentation of decisions and process control.
· Project development with tutoring, monitoring and reviews.
· Presentation and defense of the result and the production process before an academic tribunal and external professionals.
Methodology
The programme combines conceptual foundations, technical demonstrations, workshops, and guided exercises with project development. You will work with real or generated images, scenes, characters, and content to analyse information, explore proposals, and evaluate their integration. The practical component connects the tools with the visual and technical decisions that allow you to control the outcome.
The modules are progressively linked: the materials and processes developed during the course serve to build increasingly comprehensive workflows. The Master’s Thesis brings this learning together in a supervised project that assesses both the quality of the result and your ability to design, justify, document, and control production.
Career opportunities
Depending on your training, experience, and interests, this specialisation allows you to focus your activity on profiles such as:
-
3D Artist or AI 3D Artist
-
Character Technical Artist
-
Technical Artist for branding and communication
-
Creative Technologist
-
AI Art Director or 3D Art Director
-
Immersive Experience Designer
-
Digital artist for product visualisation and branded content
-
Professional in the production of interactive and real-time content
The programme is aimed at designers, 3D artists, motion designers, creatives, and communications professionals who want to integrate artificial intelligence into their digital production processes. It is also designed for technical or artistic professionals seeking to expand their ability to connect tools, manage results, and develop audiovisual, visualisation, branding, or interactive experience projects.
A prior background in design, artistic creation, 3D, motion graphics, audiovisual production, or communication is recommended, along with sufficient digital skills to work with graphic production tools. The approach combines visual acuity and technical understanding so you can incorporate these skills into your professional practice.
-
Apply fundamentals of visual language, cinematography, and art direction to evaluate and direct digital content.
-
Understanding 3D geometry and building parametric systems that allow controlling objects and generating variations.
-
Integrate analytical and generative AI into asset creation, evaluation, and preparation processes.
-
Compose coherent images and sequences from real, 3D, and generated materials.
-
Design immersive experiences that connect 360º content, sound, information and interaction.
-
Understanding the process of creating and animating digital characters and their integration in real time.
-
Organise, automate, and optimise production flows with traceability and efficiency criteria.
-
Incorporate criteria for intellectual property, provenance, privacy, and responsible use of AI.
-
Develop and defend a final project that demonstrates the ability to direct and control a complete production process.
Programme conceptualisation
-
He studied Photography at the IEFC in Barcelona, a Postgraduate degree in Photography and CGI from the CITM, a Master’s degree in Animation and 3D Art from the UPC, and has taken courses in ZBrush and Houdini. He has over 15 years of experience working as a 3D generalist in various fields and as a lecturer in 3D modeling, texturing, rigging, rendering, and procedural development at both advanced vocational training and undergraduate levels in several institutions.
Request information
Do you have any questions? You can submit the form or contact us via WhatsApp, email, or phone.