ADVANCED MASTER
DIGITAL DIRECTION AND PRODUCTION WITH AI
Integrate 3D, artificial intelligence, compositing and generative systems to manage digital production projects. Learn to connect tools, automate processes and develop interactive experiences with visual acuity and technical control over every stage.
Introduction
The Master’s in Digital Direction and Production with Artificial Intelligence at ESDI Advanced Education prepares you to lead processes that combine 3D, artificial intelligence, compositing and interactive experiences. You will learn to integrate analysis, generation and automation tools with technical and artistic foundations to evaluate results, solve problems and maintain production control. This specialisation connects disciplines and develops digital projects with visual acuity, technical skill and a comprehensive understanding of the production process.
The programme is organised into eight modules that connect visual language, 3D geometry, AI-powered production, hybrid post-production, generative systems and pipeline management. During the technical modules, you will explore applications and document proposals that will serve as the basis for your Master’s Thesis. In the final module, you will define its objectives, resources and planning, and complete its development to demonstrate your ability to design, justify and manage a digital production process.
Key information
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CERTIFICATION
ESDI Advanced Education’s own certificate. Private, non-university training without ECTS credits
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PRICE
€9,300€8,900 if you book your place before 31/12/2026
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DURATION
228 hours, distributed between 2-3 days per week and 3-4 hours per day
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MODE
Blended learning: Face-to-face classes at ESDI Sabadell + one online session per week
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NEXT CALL FOR APPLICATIONS
April 2027
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LANGUAGE
Spanish
Curriculum
The curriculum is structured into eight modules that connect visual and technical fundamentals with the direction of digital production processes. You will progress from visual language and 3D geometry to AI-driven production, hybrid compositing and interactive systems. Throughout the technical modules, you will explore and document potential applications that will provide the foundation for defining and developing your Master’s Final Project.
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M1. VISUAL LANGUAGE AND ART DIRECTION.
· Composition, narrative and visual language.
· Camera, optics, perspective and lighting.
· Color, materials and visual coherence.
· Art direction and reference building.
· Critical analysis of real, CGI and AI-generated images to evaluate and guide outcomes.
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M2. REPRESENTACIÓN Y CONTROL DE GEOMETRÍA 3D.
· Fundamentals of 3D representation and geometry.
· Direct modeling and parametric construction.
· Geometry, attributes, transformations and nodal systems.
· Instantiation, variations and procedural generation.
· Construction of controllable geometric systems using parameters and rules, with Blender as the main tool.
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M3. IA APLICADA A LA PRODUCCIÓN 3D.
· Analytical AI: segmentation, recognition, depth estimation and structure extraction.
· Generative AI applied to images, textures, materials and geometry.
· Generative production tools and platforms.
· Control systems using geometry, cameras, masks, depth and references.
• Integration of AI with 3D production and procedural systems.
· Construction of hybrid flows for generation, control and validation.
· Exploration and documentation of proposals for the application of AI in 3D production, assessing their technical feasibility.
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M4. HYBRID COMPOSITING AND POST-PRODUCTION.
· Compositing of live-action footage, CGI and generated content, with Nuke as the main tool.
• Masks, mattes, tracking, depth and segmentation.
· Analytical AI applied to rotoscoping, tracking and automation.
· Generative AI applied to the modification, replacement and extension of visual content.
· Integration of materials from different sources.
· Control of perspective, lighting, color, movement and continuity.
· Exploration of hybrid integration and post-production projects: necessary resources, technical difficulties and quality criteria.
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M5. IMMERSIVE EXPERIENCES AND GENERATIVE SYSTEMS.
· Fundamentals of immersive experiences and spatial interaction.
· Real-time graphical environments and systems.
· Procedural generation of spaces and content.
· Interactive systems controlled by parameters, rules and events.
· Integration of image, sound, geometry and interaction.
· Application of AI to the creation, modification and monitoring of generative systems.
· Design of artistic and technical control mechanisms for creative professionals.
· Prototyping and exploration of interactive experiences, evaluating their feasibility and potential applications.
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M6. PIPELINE, AUTOMATION AND TRACEABILITY.
· Design and organisation of hybrid digital production pipelines.
· Project management, files, formats and versions.
· Integration of 3D, AI, compositing and real-time tools.
· Asset management and documentation of their origin.
· Differences between deterministic and probabilistic processes.
· Traceability of models, versions, parameters and decisions.
· Automation through scripts, APIs and AI assistants.
· Technical validation, optimization and computational efficiency.
· Local and cloud processing.
· Exploration of pipelines applicable to specific projects: tools, dependencies, automations, resources and validation criteria.
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M7. RIGHTS AND RESPONSIBLE AI USE.
· Intellectual property and copyright.
· Licenses and origin of materials.
· Privacy, image, voice and identity.
· Professional responsibility in the use of AI-generated content.
· Identification of legal risks in digital production projects.
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M9. PREPARATION AND DEVELOPMENT OF THE FINAL MASTER’S PROJECT.
· Review of the proposals and projects explored during the previous modules.
· Selection and definition of the final project.
· Interpretation of real or simulated professional briefings.
· Setting objectives, scope and feasibility.
· Planning of resources, tools and processes.
· Integration of disciplines and production systems.
· Coordination, monitoring and quality control.
· Documentation and justification of decisions.
· Preparation of the presentation and defense of the Master’s Thesis.
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M9. PREPARATION AND DEVELOPMENT OF THE FINAL MASTER’S PROJECT.
· Defining a proposal based on a real or simulated briefing.
· Design and planning of a complete digital production process.
· Integration of the visual, technical, and AI knowledge developed during the programme.
· Selection of tools, documentation of decisions and process control.
· Project development with tutoring, monitoring and reviews.
· Presentation and defense of the result and the production process before an academic tribunal and external professionals.
Methodology
The programme combines conceptual foundations, technical demonstrations and practical exercises with the exploration of digital production projects. You will work on the relationship between tools, visual decisions and technical processes to integrate materials from different sources and evaluate the quality of the results. The proposed format includes in-person attendance at ESDI, with instructors either in the classroom or connected via live videoconference, allowing for questions, demonstrations and reviews during the sessions.
The modules on AI applied to 3D production, compositing and hybrid post-production, immersive experiences and pipeline each include approximately five hours for exploring potential projects. You will document their objectives, tools, resources, limitations and feasibility. In the final module, you will be able to select, combine or reformulate these proposals to construct your Master’s Thesis, the independent development of which will continue after the course ends. Both the final product and the organization, control and justification of the production process will be evaluated.
Career opportunities
Depending on your training, experience and interests, this specialisation allows you to focus your activity on profiles such as:
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3D Artist or AI 3D Artist
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Specialist in pipelines and automation of digital production processes with AI
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Technical Artist for branding and communication
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Creative Technologist
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AI Art Director or 3D Art Director
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Immersive Experience Designer
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Digital artist for product visualisation and branded content
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Professional in the production of interactive and real-time content
The programme is aimed at designers, 3D artists, motion designers, creatives and communications professionals who want to integrate artificial intelligence into their digital production processes. It is also designed for technical or artistic professionals seeking to expand their ability to connect tools, manage results and develop audiovisual, visualisation, branding or interactive experience projects.
A prior background in design, artistic creation, 3D, motion graphics, audiovisual production or communication is recommended, along with sufficient digital skills to work with graphic production tools. The approach combines visual acuity and technical understanding so you can incorporate these skills into your professional practice.
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Apply fundamentals of visual language, cinematography and art direction to evaluate and direct digital content.
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Understanding 3D geometry and building parametric systems that allow controlling objects and generating variations.
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Integrate analytical and generative AI into asset creation, evaluation and preparation processes.
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Compose coherent images and sequences from real, 3D and generated materials.
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Design immersive experiences that integrate image, sound, geometry and interaction through generative systems and real-time technologies.
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Develop artistic and technical control mechanisms for interactive systems based on parameters, rules and events.
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Organise, automate and optimise production workflows applying traceability and efficiency principles.
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Apply principles of intellectual property, provenance, privacy and responsible AI use.
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Define, plan and develop a final project based on the ideas explored throughout the programme, justifying key decisions and demonstrating the ability to direct and control the entire production process.
Programme overview
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He studied Photography at the IEFC in Barcelona, a Postgraduate degree in Photography and CGI from the CITM, a Master’s degree in Animation and 3D Art from the UPC, and has taken courses in ZBrush and Houdini. He has over 15 years of experience working as a 3D generalist in various fields and as a lecturer in 3D modeling, texturing, rigging, rendering, and procedural development at both advanced vocational training and undergraduate levels in several institutions.
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He has developed his professional career at the intersection of audiovisual creation, digital technologies, and university teaching. His experience spans more than three decades, from documentary photography to visual effects, 3D production, and artificial intelligence. He is the director of The Velocity dot Art, a creative studio specialising in 3D production, visual effects (VFX), audiovisual post-production, cinematography, and the integration of generative artificial intelligence (GenAI) into creative and production processes. A graduate in Digital Interaction and Multimedia Techniques from the UOC (Open University of Catalonia), he combines project management with research and experimentation in new audiovisual production methodologies, integrating nodal procedures, automation, and analytical and generative artificial intelligence.
Programme coordination
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He has developed his professional career at the intersection of audiovisual creation, digital technologies, and university teaching. His experience spans more than three decades, from documentary photography to visual effects, 3D production, and artificial intelligence. He is the director of The Velocity dot Art, a creative studio specialising in 3D production, visual effects (VFX), audiovisual post-production, cinematography, and the integration of generative artificial intelligence (GenAI) into creative and production processes. A graduate in Digital Interaction and Multimedia Techniques from the UOC (Open University of Catalonia), he combines project management with research and experimentation in new audiovisual production methodologies, integrating nodal procedures, automation, and analytical and generative artificial intelligence.
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