COURSE FOR COMPANIES
USER RESEARCH AND AI
Learn to make more informed decisions by identifying the real needs of users and transforming data into strategic actions.
Introduction
Learn to identify the root causes of problems through user research and make decisions based on relevant insights. This course will enable you to better understand people, design research studies, and ground your decisions in qualitative data and evidence.
Throughout the program, you will discover how to apply research methodologies and use artificial intelligence to support information analysis. You will transform complex data into clear, agile actions aligned with the user’s real needs.
Key Information
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DURATION
12 hours
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PRICE
For inquiries, please contact empresa@esdi.edu.es
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MODE
Customized according to the company’s preference
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LANGUAGE
The course can be taken in Spanish, Catalan, or English
Contents
The content is designed to develop key competencies and apply learning directly in the professional environment. It is divided into the following sections:
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1. INTRODUCTION TO USER RESEARCH.
Why research before making a decision.
Qualitative research applied to business. -
2. KEY QUALITATIVE RESEARCH METHODOLOGIES.
Interviews, observation, and usability testing.
Design of research scriptas and protocols. -
3. CAPTURE AND SYNTHESIS OF INSIGHTS.
Identifying real patterns and needs.
Translating data into useful knowledge. -
4. APPLIED ARTIFICIAL INTELLIGENCE.
AI as a support in the analysis of qualitative data.
Acceleration of synthesis and generation of hypothesis.
Good practices and critical use of AI.
Who Is It Aimed at?
COURSE OBJECTIVES
This program is designed for professionals who work in environments where they need to make decisions, lead teams, communicate ideas, and generate solutions in changing contexts. It is especially geared towards management teams and middle managers, but is also open to any professional who wants to develop these skills in their daily work.
The sessions are conducted in small groups of between 15 and 20 participants, which allows combining conceptual rigor with group dynamics and the practical application of learning.
COURSE OBJECTIVES
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Address complex strategic problems with a creative approach.
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Refocus business challenges from unconventional perspectives.
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Identify mental and organizational blocks.
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Generate innovative and distinctive solutions.
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Build strategies with a clear competitive focus.
Professional Application
This course allows you to apply user research to:
- Development of products and services.
- User experience design (UX).
- Validating ideas and strategies.
- Decision making based on evidence.
- Process optimization based on real data.
- The combination of research, analytical judgment, and AI support allows for more informed, agile decisions that are aligned with the real needs of users.
Course Instructor
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Strategic design leader with over two decades of international experience. His professional approach is grounded in the intersection of innovation, business strategy, and the human factor. He is recognised as an empathetic leader who manages multicultural teams by prioritising emotions, fostering radical transparency, professional ethics, and mutual trust. Throughout his career, from Europe to Asia, he has developed a creative mindset that seeks to transcend the traditional boundaries of design, crossing disciplines to find holistic solutions.
He has proven experience in integrating classical design, user-centred design (UCD), Design Thinking, and service design to address complex business challenges, with a strong interest in applying ethics to technological design.
Request Information
If you are a company and are interested in ESDI’s in-company training programs, you can contact our Career Services, Alumni and Corporate Relations Department via email, phone or WhatsApp.