NTT DATA & ESDI MASTER
DIGITAL PRODUCT DESIGN WITH AI (UI/UX)
The Master’s in Digital Product Design with AI at ESDI, in collaboration with NTT DATA, offers training connected to today’s industry to create, with the support of artificial intelligence, human-centred experiences and high-impact digital products.
INTRODUCTION
The Master’s in Digital Product Design with AI from NTT DATA & ESDI offers specialized training in human-centered digital product design. Through a cross-disciplinary and practical approach, you will acquire the skills necessary to conceptualize, design, and validate digital solutions aligned with user needs, business strategy, and current technological challenges.
Taught in collaboration with NTT DATA, one of the world’s leading technology consultancies, this master’s program combines strategic vision, user-centered design methodologies, and real-world project experience. Following Design Thinking’s methodology, you will leverage AI to assist you in every phase of the design process, from the initial UX research stage to prototyping with tools such as Figma Make, Lovable, or NotebookLM, among others.
KEY INFORMATION
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DEGREE
Master of Continuing Education in Digital Product Design with AI, an ESDI & NTT DATA certified program backed by their international prestige.
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PRICE
€9,300. Request more information about our scholarship and grant program, and our payment and financing options.
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DURATION
1 academic year
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CREDITS
60 ECTS
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MODE
In person at ESDI Sabadell ( C/ Marquès de Comillas 81-83, 08202 Sabadell )
and at NTT DATA’s headquarters in Barcelona
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NEXT CALL FOR APPLICATIONS
October 2026 (Spanish edition)
April 2027 (English edition) -
SCHEDULE
Friday, from 9:00 a.m. to 5:00 p.m.
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LANGUAGE
Spanish or English, depending on the chosen call for applications
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PARTNER COMPANY
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INTERNSHIPS
Possibility of carrying out extracurricular (non-mandatory) internships at NTT DATA, a collaborating company of the master’s program, as well as in other companies in different sectors
Curriculum
The Master’s in Digital Product Design with AI by NTT DATA & ESDI consists of 60 ECTS credits and is structured into the following contents:
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INTRODUCTION TO ARTIFICIAL INTELLIGENCE.
Become familiar with the use of AI, understand the relationship between AI and design, and write prompts that generate effective results. -
RESEARCH.
Qualitative and quantitative methodologies to understand users, identify needs, and transform findings into applicable insights. -
AI EXPERIMENTATION.
Creation of a small experimental project using artificial intelligence, with the sole aim of making it original and interactive.
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PRODUCT STRATEGY.
Relationship between design and business: definition of roadmap, shared vision and strategies that bring value to both users and companies. -
INTERACTION DESIGN.
Transforming insights into flows, wireframes, and architectures that structure the user experience. -
INTERFACE DESIGN – UI.
Visual design using tools like Figma, creation of design systems and style guides for accessible and intuitive interfaces. -
VIBE CODING.
Use of the latest artificial intelligence tools and vibe coding to create interactions and prototypes beyond Figma. -
ACCESSIBILITY.
Principles, tools, and regulations for designing inclusive digital experiences adapted to different user profiles. -
GAMIFICATION.
Using game dynamics to motivate, retain users, and improve digital experiences from an UX/UI perspective. -
USER TESTING.
Planning and execution of usability tests with real users to validate and optimize design proposals. -
DATA DRIVEN DESIGN.
Defining metrics and objectives to evaluate the impact of design on user experience and business results.
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PORTFOLIO & MOTION.
Creating an attractive portfolio using motion graphics and dynamic visual presentations.
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CONTENT DESIGN.
Clear, coherent, and user-centered writing to improve interaction and experience in digital products.
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SEMINARS.
Masterclasses taught by UX/UI professionals and visits to technology and design companies.
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IDEATION WORKSHOPS.
Application of Design Thinking methodologies to stimulate creativity and transform insights into innovative solutions. -
DESIGN THINKING PROJECT.
Cross-disciplinary group project that covers all phases of Design Thinking, from initial research to final prototype. Upon completing your master’s final project, you will receive a certificate backed by the international prestige of ESDI and NTT DATA.
Company Internships
Students from previous editions of the master’s program have completed extracurricular (non-mandatory) internships in all kinds of technology and digital companies. Some of these include:
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NTT DATA, THE NORTH STUDIO, APPLUS LABORATORIES, ANDY APP, WIPASS, DIGITAL RESPONSE, COFIDIS, INTERACTIUS, or MYLOCK, among others.
Career Opportunities
With the Master’s in Digital Product Design with AI by NTT DATA & ESDI you can work as a:
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Product designer
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UX researcher
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UX designer
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UX writer
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UX analyst
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Product strategist
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UI designer
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Project manager
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Interaction designer
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Content designer
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AI Product Designer
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Specialist in Digital Product Design with AI
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UX unicorn
This master’s program is designed for creative, analytical individuals with a strategic mindset who want to specialize in designing user-centred digital experiences. The program is aimed at profiles in graphic design, product design, or communication, as well as professionals in technology, programming, engineering, or marketing. It is also suitable for individuals from psychology, architecture, and other disciplines seeking a career shift toward digital environments. Beyond prior training, the most important skill to pursue this master’s programme is a passion for design and technology, along with a strong problem-solving mindset.
It is also the perfect option for working professionals who wish to upskill, redirect their careers, or expand their knowledge in digital product design. The program’s transversal approach allows for the integration of diverse profiles, fostering collaboration, critical thinking, and the ability to lead design processes in complex digital environments.
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Gain a comprehensive understanding of user-centered digital product design.
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Understand and learn how to use artificial intelligence in the digital product design process.
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Leverage AI to conduct research, generate insights, and enable rapid prototyping.
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Master UX research tools and methodologies to identify real needs.
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Design functional, accessible digital experiences aligned with strategic objectives.
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Develop skills in UI Design, prototyping, and visual design for digital interfaces.
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Apply testing and validation techniques to iterate and optimize design proposals.
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Understand the strategic role of design in creating impactful projects.
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Enhance critical thinking, empathy, and leadership skills in digital environments.
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Prepare for professional integration into the technology and digital sector, in key UX/UI design roles.
Teaching Collaborators
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DIGITAL PRODUCT DESIGNER AND MASTER'S COORDINATOR
Research, ResearchOps and Design Strategy at SCRM Lidl International Hub.
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HEAD OF EXPERIENCE DESIGN & RESEARCH AT NTT DATA EUROPE & LATAM
Since 2000, Jorge Márquez Moreno has dedicated himself to User Experience design, currently as Head of Experience Design & Research at NTT DATA, leading an European team of over 700 people. He combines his professional career with teaching in design master’s programs and participating in events such as Barcelona Design Week. Author of UX for Business , he argues that experience design is a form of artistic expression that unites people, business, design, and technology through creativity.
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CONTENT DESIGN LEAD
Content designer with over 15 years of experience in digital products, mobile games, travel, and e-commerce. He has led content teams and defined the voice and tone strategy for global products. With a degree in Marketing and a postgraduate qualification in Content Design and Human-Computer Interaction, he teaches content design to product designers in master’s and postgraduate programs in Barcelona.
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SENIOR UX RESEARCHER
A PhD in Neuroscience and a UX research specialist, she has extensive experience in user experience and research leadership across various sectors. Her work combines behavioral research and digital design to create human-centered digital experiences. She is currently a Senior UX Researcher at GAMMAUX.
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Barcelona-based product designer with over 6 years of experience in UX/UI and product design, and more than a decade of experience in digital environments. He helps companies achieve measurable results in key metrics through design and is passionate about discovering opportunities and creating user-centered solutions based on evidence and insights.
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UX/UI Designer specializing in Design Systems and Design Operations. At PepsiCo, he leads Peacock, the global design system that powers brands like Pepsi, Quaker, and Lays. He designs scalable component libraries, optimizes workflows, and connects design and development to deliver consistent, high-quality user experiences.
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PRODUCT MANAGER
Designer and Product Manager at Hi Experience. She has led design projects for organizations such as Concern Worldwide, UNICEF, and WHO, and for brands like Actiu, Stradivarius, and Bobo Choses. Certified in Scrum PSMI and Accessibility by IxDF. Her practice combines strategic thinking, innovation, and a commitment to creating meaningful digital products for people.
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EXPERT UX INCLUSIVE RESEARCHER AT NTT DATA
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PRODUCT DESIGNER
Specialized in user-centered digital product design and experienced in research, workflow definition, wireframing, prototyping, and creating scalable design systems. She works in international and collaborative environments, participating in digital transformation projects and improving the user experience for complex tools and platforms.
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UX INCLUSIVE RESEARCHER AND ACCESSIBILITY AT NTT DATA
UX researcher and accessibility consultant with a strong background in inclusive design and user-centered research. Her experience spans digital accessibility, UX research, and social inclusion, enabling her to connect user needs with technology.
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SENIOR PRODUCT DESIGNER
Senior product designer with experience in international organizations, specializing in UX/UI, accessibility, and strategic product design. At NTT DATA, for the past five years, she has led product development projects at the European Patent Office. With a background in design and a Master’s degree in art direction, she enjoys creating clear, engaging, and meaningful digital experiences.
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DESIGNER RESEARCHER AT INTERACTIUS
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EXPERIENCE DESIGNER & DESIGN THINKER
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GAMIFICATION SPECIALIST
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DESIGNER RESEARCH + INNOVATION + PRODUCT DISCOVERY AT INTERACTIUS
Testimonials
Lead UX Research & Interaction Designer at NTT DATA
“This master’s degree has given me the umbrella of the UX world that I needed, not only because of the richness of the content, but also because of the way it was explained and the professors behind it.”
“This master’s degree has given me the umbrella of the UX world that I needed, not only because of the richness of the content, but also because of the way it was explained and the professors behind it.”
“A comprehensive 360 master’s program that allows you to learn the entire MVP process, from problem discovery to implementation metrics. A highly recommended experience that marked a milestone in my professional career.”
“A comprehensive 360 master’s program that allows you to learn the entire MVP process, from problem discovery to implementation metrics. A highly recommended experience that marked a milestone in my professional career.”
UX Researcher – SEAT/CUPRA at DENTSU
“One of the strengths of the UX/UI Master’s program is that it allows you to put all the knowledge and methodologies learned into practice with challenging, real-world projects. It’s very interesting!”
“One of the strengths of the UX/UI Master’s program is that it allows you to put all the knowledge and methodologies learned into practice with challenging, real-world projects. It’s very interesting!”
“This master’s program prepared me in the best possible way to work in the field of UX, as it provided me with a solid theoretical foundation combined with practical work scenarios. It gave me the knowledge and confidence needed to work on challenging research projects for all types of clients.”
“This master’s program prepared me in the best possible way to work in the field of UX, as it provided me with a solid theoretical foundation combined with practical work scenarios. It gave me the knowledge and confidence needed to work on challenging research projects for all types of clients.”
Request Information
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