MASTER

DESIGN AND AI CONTENT CREATION

The Master’s in Design and Content Creation with AI at ESDI trains professionals capable of creatively integrating artificial intelligence into graphic and audiovisual production, combining theoretical foundations, mastery of generative tools, and a project-based approach.

Dirección de arte para creación de contenidos con IA

procesos de diseño, narrativa visual y creación de contenidos con herramientas de inteligencia artificial.

pintura abstracta generada con inteligencia artificial en el máster en diseño y creación de contenidos con ia de esdi

Introduction

This cutting-edge program trains designers, artists, and related professionals at the intersection of traditional methodologies and generative AI technologies (text, image, video, audio, and interactive elements). The program offers two complementary tracks—professional and creative—to tailor the experience to your goals.

Through practice-led research, you will develop applied projects with technical criteria, critical thinking and an ethical approach, understanding the role of AI in contemporary creative industries.

Key Information

DEGREE

Master’s Degree in Continuing Education in Design and Content Creation with AI. ESDI Escola Superior de Disseny’s own qualification
PRICE

€8,900. Request more information about our scholarship and grant program, and our payment and financing options.
CREDITS AND DURATION

60 ECTS credits to be completed in one academic year
MODE

In person at ESDI Sabadell (C/ Marquès de Comillas, 81-83, 08202 Sabadell, Barcelona)
NEXT CALL FOR APPLICATIONS

October 2026
LANGUAGE

Spanish

Curriculum

The Master’s in Design and Content Creation with AI at ESDI consists of 60 ECTS credits and is structured in 6 modules:

M1. FUNDAMENTALS OF AI AND MACHINE LEARNING
A conceptual foundation for understanding how models work (with a focus on generative models), its capabilities and limitations; vocabulary and frameworks for making well-informed decisions.
M2. ENGINEERING PROMPTS

Strategies for designing and optimizing prompts in LLMs and related models, maximizing accuracy, creativity, and utility in text, code, analysis, and problem-solving tasks.
M3. AI-ASSISTED MULTIMEDIA PRODUCTION
Image, video and audio workflow with AI: asset generation, editing and post-production using leading tools (such as RunwaML, DaVinci Resolve with AI, or Unreal Egine), with a critical lens on potential and limitations.
M4. INNOVATION AND SUSTAINABILITY IN THE DIGITAL CREATIVE ECONOMY.
Ethical-legal and strategic framework: intellectual property, copyright, data governance and responsible leadership in teams implementing AI.
M5. GENERATIVE MEDIA PROJECT WORKSHOP.
Master’s pillar: from an idea to a functional prototype. Problem/opportunity definition, technology selection, planning, production and presentation of an original AI project.
M6. ELECTIVE COURSES BY ITINERARY:

Digital fabrication and biodesign.

Data Sculpture.

Interactive and AI-assisted web design.

Creative and narrative writing with AI.

Methodology

In this Master’s program, research is approached through design and it is practice-led. It is not merely research about design, but rather an inquiry that generates knowledge from creative practice itself. This approach aligns with design research methodologies that emphasize the creation of artifacts as a legitimate form of knowledge production.

The methodology of study, research and production ensures that graduates of this Master’s program are not only technically competent creators, but also critical thinkers and rigorous researchers, capable of contributing significantly to the future of creative industries in a world increasingly shaped by the consubstantiation of the subject with technology.

Career Opportunities

The Master’s program equips students to enter the job market with a specialized profile in the integration of artificial intelligence in creative processes, opening the door to multiple professional opportunities in design, communication and cultural industries.

Creative direction of projects with AI
Prompt designer
Specialist in Data visualization and Generative media
Audiovisual Designer with AI
Innovation manager in design studios, agencies or tech
Consulting on AI-assisted creative workflows
Teaching and applied research

diseño de interior minimalista generado con herramientas de inteligencia artificial en el máster en diseño y creación de contenidos con ia de esdi

Proyecto visual desarrollado con inteligencia artificial y diseño digital

textura orgánica generada por inteligencia artificial como experimento visual en el máster en diseño y creación de contenidos con ia de esdi

Designed for graduates and professionals in graphic design, audiovisual production, fine arts, architecture, and related fields who wish to update their skills and incorporate AI into their practice. This program is for individuals with a solid foundation in traditional processes who want to enhance their creative and productive impact with emerging technologies.

Master generative AI tools to optimize and enrich workflows.
Analyze the ethical, social, and ecological implications of AI in creation.
To provide a theoretical framework on technology, culture, and design to support decisions.
Evolve from user to creative director capable of conceiving and leading complex projects.
Promote interdisciplinary collaboration and hybrid projects between the digital/virtual and the physical.

Teaching Collaborators

HEAD OF STUDIES AEAD AUDIOVISUAL

WB, IN

HEAD OF STUDIES AEAD AUDIOVISUAL

Multimedia artist, professor, and researcher. PhD Summa Cum Laude in Communication (European Mention). He studied film and programming, combining humanities and is a Visiting Scholar at UdK Berlin (1997) and UCLA (1998-99). He completed academic residencies at ZKM and KHM (2002-08) and currently produces, teaches, and conducts university research in Barcelona.

WB, IN