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SPECIALISATION DIPLOMA

ART DIRECTION

The Online Specialization Diploma in Art Direction and Content Creation trains you to devise and direct visual campaigns with their own identity, from the concept to the visual system and its deployment in editorial, product and digital ecosystem.

Introduction

The program combines art direction, photo-shoot production, and digital go-to marketing strategies (e-commerce, RRSS, talents) with a practical, result-óriented methodology: real projects, professional deliverables, and portfolio or creative identity development. By the end, you will have articulated a visual universe and a content plan applicable to fashion, accessories, beauty, and lifestyle using applied artificial intelligence tools.

Learn alongside renowned professionals such as creative director Virgili Jubero , Sergio Serrano (social booking manager at Uno Models ), and stylist Jaume Vidiella . The curriculum also includes a series of masterclasses with various brands and guest professionals who will show you how to build your creative identity using a practical methodology, integrating creativity, technology, and communication to stand out in the digital age.

Key Information

  • DEGREE

    Online Specialization Diploma in Art Direction and Content Creation. A qualification awarded by ESDI Escola Superior de Disseny.

  • PRICE

    €4,000. Request more information about our scholarship and grant program, and our payment and financing options.

  • CREDITS

    30 ECTS

  • NEXT CALL FOR APPLICATIONS

    April 2027

  • DURATION

    From April 7 to November 30 of 2027

  • LANGUAGE

    Spanish

  • MODE

    100% online with synchronous classes

  • SCHEDULE

    Tuesday, Wednesday and Thursday, from 6:30 p.m. to 8:30 p.m.

Curriculum

The Postgraduate Diploma in Art Direction and Content Creation is worth 30 ECTS credits and is completed in one semester. The curriculum is structured into four modules plus a final project.

  • M1. ART DIRECTION.

    Explore the role of the art director as a creator of visual and narrative universes. You will learn to transform an idea into a coherent visual system through concept development, research, cultural references, and the construction of a visual identity. The course will cover the use of color, typography, composition, and aesthetic codes applied to print and digital campaigns.

  • M2. VISUAL PRODUCTION AND SHOOTING.
    Delve into the planning and execution of photographic and audiovisual productions. From creating mood boards and briefings to coordinating teams, you will learn to define a brand’s visual tone, manage budgets, and apply technical narrative resources. The course will also cover the use of AI tools for projects previsualization, planning, and conceptualization.

  • M3. E-COMMERCE AND DIGITAL STRATEGY.
    This module explores how design and art direction are integrated into digital communication and sales platforms. You will study the complete cycle of a digital campaign, aspirational and product content creation, and the keys to optimizing the visual experience on e-commerce and social media. This module connects creative language with the logic of contemporary digital marketing.

  • M4. SOCIAL MEDIA AND TALENTS.
    Learn to manage content, narrative, and collaboration with creators in the digital environment. You will study art direction applied to social media, the development of influencer marketing strategies, and the management of relationships between brands, talent, and audiences. The module culminates in the creation of a coherent and effective visual communication proposal for digital environments.

  • M5. FINAL PROJECT.
    The program concludes with a practical project where you apply all the knowledge you have acquired to develop a comprehensive visual concept. You can create and art direction campaign for a brand or build your own creative universe as a personal portfolio. This project becomes your professional calling card within the industry.

Career Opportunities

The Diploma of Specialization in Art Direction and Content Creation trains students to integrate into the creative industry with a versatile, strategic profile oriented towards contemporary visual communication.

  • Art director for campaigns, editorials, fashion, beauty and lifestyle.

  • Assistant art director in creative studios, production companies or agencies.

  • Content creator specializing in fashion, product, publishing or social media.

  • Visual & brand strategist, responsible for conceptualizing visual universes and brand systems.

  • Social media creative for brands, startups, SMEs and cultural projects.

  • Producer or coordinator of photoshoots, video or digital content.

  • Project manager in creative and visual communication projects.

  • Brand image and visual storytelling consultant for emerging brands.

  • Content creator for e-commerce (fashion, accessories, beauty, product).

  • Multidisciplinary freelancer in art direction, content creation and visual strategy.

  • Styling or creative direction assistant in editorial or audiovisual productions.

Teaching Collaborators

Request Information

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