SPECIALISATION DIPLOMA
ART DIRECTION AND CONTENT CREATION
The Online Postgraduate Course in Art Direction and Content Creation trains you to devise and direct visual campaigns with their own identity, from the concept to the visual system and its deployment in editorial, product and digital ecosystem.
Introduction
The programme combines art direction, photo-shoot production, and digital go-to marketing strategies (e-commerce, RRSS, talents) with a practical, result-óriented methodology: real projects, professional deliverables, and portfolio or creative identity development. By the end, you will have articulated a visual universe and a content plan applicable to fashion, accessories, beauty, and lifestyle using applied artificial intelligence tools.
Learn alongside renowned professionals such as creative director Virgili Jubero , Sergio Serrano (social booking manager at Uno Models ), and stylist Jaume Vidiella . The curriculum also includes a series of masterclasses with various brands and guest professionals who will show you how to build your creative identity using a practical methodology, integrating creativity, technology, and communication to stand out in the digital age.
Key information
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DEGREE
Online Specialisation Diploma in Art Direction and Content Creation, awarded by ESDI Escola Superior de Disseny
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PRICE
€4,000. Request more information about our scholarship and grant program, and our payment and financing options.
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DURATION
From April 7 to November 30, 2027
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LANGUAGE
Spanish
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MODE
100% online with synchronous classes
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SCHEDULE
Tuesday, Wednesday and Thursday, from 6:30 p.m. to 8:30 p.m.
Curriculum
The curriculum for the Postgraduate Diploma in Art Direction and Content Creation is structured in 4 modules plus a final project.
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M1. ART DIRECTION.
Explore the role of the art director as a creator of visual and narrative universes. You will learn to transform an idea into a coherent visual system through concept development, research, cultural references, and the construction of a visual identity. The course will cover the use of color, typography, composition, and aesthetic codes applied to print and digital campaigns.
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M2. VISUAL PRODUCTION AND SHOOTING.
Delve into the planning and execution of photographic and audiovisual productions. From creating mood boards and briefs to coordinating teams, you’ll learn to define a brand’s visual tone, manage budgets, and apply technical and narrative resources. The course will also cover the use of AI tools for project previsualisation, planning, and conceptualisation. -
M3. E-COMMERCE AND DIGITAL STRATEGY.
This module explores how design and art direction are integrated into digital communication and sales platforms. You’ll study the complete digital campaign cycle, the creation of aspirational and product content, and the keys to optimising the visual experience on e-commerce and social media. This module connects creative language with the logic of contemporary digital marketing. -
M4. SOCIAL NETWORKS AND TALENTS.
Learn to manage content, narrative, and collaboration with creators in the digital environment. You will study art direction applied to social media, the development of influencer marketing strategies, and the management of relationships between brands, talent, and audiences. The module culminates in the creation of a coherent and effective visual communication proposal for digital environments. -
M5. FINAL PROJECT.
The programme concludes with a practical project where you’ll apply all the knowledge you’ve acquired to develop a comprehensive visual concept. You can create an art direction campaign for a brand or build your own creative universe as a personal portfolio. This project becomes your professional calling card within the industry.
Career opportunities
The Postgraduate Programme in Art Direction and Content Creation trains students to integrate into the creative industry with a versatile, strategic profile oriented towards contemporary visual communication.
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Art director for campaigns, editorials, fashion, beauty and lifestyle.
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Assistant art director in creative studios, production companies or agencies.
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Content creator specializing in fashion, product, publishing or social media.
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Visual & brand strategist, responsible for conceptualizing visual universes and brand systems.
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Social media creative for brands, startups, SMEs and cultural projects.
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Producer or coordinator of photoshoots, video or digital content.
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Project manager in creative and visual communication projects.
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Brand image and visual storytelling consultant for emerging brands.
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Content creator for e-commerce (fashion, accessories, beauty, product).
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Multidisciplinary freelancer in art direction, content creation and visual strategy.
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Styling or creative direction assistant in editorial or audiovisual productions.
This programme is designed for individuals who wish to develop a creative and strategic perspective on visual communication and content production. It is especially geared towards professionals and students in the fields of design, fashion, advertising, communication, or visual arts who want to specialise in art direction and visual storytelling.
It is also geared towards content creators and entrepreneurs looking to build their own visual identity or enhance their brand’s visual narrative. The combination of theory, practice, and real-world projects makes it an ideal training program for both working professionals seeking to update their skills and young professionals looking to break into the creative, fashion, and digital content sectors.
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Master the conceptual, technical and strategic foundations of art direction applied to fashion, design and visual communication.
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Understand the relationship between concept, narrative, and visual system, integrating culture, aesthetics, and functionality.
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Learn to plan and execute visual productions from the initial idea to the final delivery, coordinating teams and budgets.
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Develop the ability to create campaigns and content adapted to different channels: editorial, digital, audiovisual and social media.
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Apply artificial intelligence tools and virtual environments in the creation and pre-production of images, campaigns, or audiovisual pieces.
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Delve deeper into creative direction oriented towards brand strategy, combining creativity, communication, and positioning.
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Enhance the professional and authorial identity of students through the construction of a solid and differentiated portfolio.
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Prepare students to enter the professional fields of art direction, content creation, and creative management in multidisciplinary environments.
Teaching Collaborators
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Stylist, art director, and lecturer specializing in fashion trends, image, and communication. Trained in Fashion Design at the School of Arts and Techniques of Fashion (now ESDI), he has developed his career in both publishing and brand image creation. He has worked with brands such as Armand Basi, Massimo Dutti, Escorpion, and Parfois, and with publications such as El País Semanal, La Vanguardia, Metal, Neo2, Vanidad, and VEIN. He combines his professional activity with teaching and coordinating the Master’s Program in Styling, Image, and Fashion Communication at ESDI-URL. His expertise connects trend analysis, art direction, and styling applied to editorial and commercial projects. Also a specialist in perfumery, he explores the relationships between fashion, image, and olfactory culture through collaborations with publications and his project, “Perfumes & Fashion.”
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Creative director, brand consultant, and visual storyteller with over 15 years of experience in fashion, cosmetics, and music. Expert in leading campaigns, rebranding, and multichannel content, with a strong focus on identity and storytelling, for global brands such as Bimba y Lola, Carolina Herrera, Desigual, L’Oréal, Mango, PUIG, Pull&Bear, Sony Music, Universal, and Zara.
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Talent manager in influencer market, he supports creators with their growth and with building meaningful projects. Before transitioning to digital, he spent several years in fashion and media styling, a period that gave him the aesthetic and practical eye he continues to use today. He is driven by connecting people, ideas, and opportunities in an authentic way.
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FASHION PHOTOGRAPHER
Request information
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