BACHELOR’S DEGREE IN DESIGN WITH A SPECIALISATION IN
GRAPHIC COMMUNICATION
The Graphic Communication specialisation in ESDI’s Bachelor’s Degree in Design prepares you to create innovative visual identities, brands and communication projects. The programme equips you with the skills needed to work in areas such as branding, editorial design, packaging, illustration and digital product design.
INTRODUCTION
In the Graphic Communication specialisation, you will learn to use visual languages and digital tools to communicate ideas creatively and effectively. From typography and illustration to editorial design, motion graphics and digital interfaces, the programme combines established principles with contemporary practice, enabling you to develop your own visual approach.
Alongside academic learning, you will gain first-hand professional experience through company projects, specialist workshops and collaborations with leading brands. These experiences will prepare you to become a versatile graphic designer, ready to work in a sector that demands innovation, strategic thinking and creativity.
KEY INFORMATION
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DEGREE
Bachelor’s Degree in Design with a specialisation in Graphic Communication, an official university qualification awarded by Ramon Llull University
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PRICE
Spanish-Catalan:
· €9,420 (EU students) // €10,320€ (non-EU students)English:
· €11,070 (EU students) // €11,970€ (non-EU students) -
MODE
On campus at ESDI Sabadell (C/ Marquès de Comillas, 81-83, 08202 Sabadell, Barcelona)
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LANGUAGES
Available in Spanish and Catalan, or entirely in English
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DURATION
4 academic years, from September to June
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CREDITS
240 ECTS (60 ECTS per academic year)
Curriculum
The Bachelor’s Degree in Design curriculum comprises 240 ECTS credits, divided into four academic years of 60 ECTS credits each. The first two years comprise compulsory (O) and basic training (FB) subjects shared across all specialisations. However, some subjects already introduce specialisation-specific content through assignments and activities related to the chosen pathway.
The elective subjects specific to Graphic Communication are taught from the third year onwards and explore the theoretical and practical knowledge of the specialisation in greater depth. They are complemented by mandatory company internships and the Final Degree Project.
These are the elective subjects specific to the Graphic Communication specialisation:
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Editorial design
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Research and knowledge transfer
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Interdisciplinary project
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Innovation in audiovisual creation
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Graphic design projects I
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Graphic design projects II
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Graphic design projects III
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Graphic design projects IV
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Graphic design projects V
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Graphic design projects VI
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Motion design I
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Typography
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Web programming
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Packaging and mock-ups
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Motion design II
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Illustration
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Packaging II
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Creative coding
Final Degree Project
The Final Degree Project in Graphic Communication is the culmination of the programme. Students develop an original project that brings together the knowledge and skills acquired throughout their studies. Combining research, conceptualisation, visual development and practical application, the project demonstrates each student’s ability to solve graphic communication challenges creatively, strategically and innovatively.
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The Final Degree Project is also an opportunity for students to express their identity as graphic designers and showcase their talent in professional settings. With support from specialist tutors and opportunities to present their work at events and competitions, the project can act as a springboard into the profession and a first step towards building a career in graphic design.
Company Internships
ESDI has partnership agreements with a wide range of companies across the graphic design and communication sector, including design studios, brands, branding agencies, digital marketing agencies and advertising agencies. Graphic Communication students have completed mandatory curricular internships and optional extracurricular internships at companies such as:
Career Paths
The Graphic Communication specialisation prepares students for professional roles across visual communication, editorial design, digital design and brand strategy.
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Art direction
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Graphic design for brands and corporate communications
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Editorial design
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Visual identity and strategic branding
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Web design
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Illustration and visual communication
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Infographic design and data visualisation
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User experience design (UX)
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User interface design (UI)
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Type design
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Sustainable packaging design
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Multimedia design and motion graphics
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Wayfinding and visual information systems
Projects with Companies
ESDI has always been closely connected to industry. The school was founded in response to industry needs, with support from more than 90 business associations and leading companies. We believe university–industry collaboration helps nurture talent and enables students to apply their knowledge in professional contexts.
From your first year at ESDI, you will work on real briefs set by companies and institutions, developing solutions and presenting your proposals directly to them.
This specialisation is designed for people interested in visual communication, creativity and innovation in graphic design. If you enjoy creating images, messages or visual identities and want to transform them into professional projects, the programme will give you the tools to do so.
It is also suitable for those who want to work in a dynamic and competitive field, where graphic design plays a central role in advertising, digital marketing, publishing and product and service design. Graduates can work in design studios and agencies, develop their own practice or join multidisciplinary teams.
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Strong command of typography, illustration, calligraphy and graphic composition.
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Ability to develop visual identity and branding projects.
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Proficiency in professional software, including Adobe applications, Figma, After Effects and Cinema 4D, together with knowledge of printing and graphic arts production processes.
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Advanced editorial design and layout for print and digital media.
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Ability to create packaging, wayfinding and visual communication materials.
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Ability to design graphic interfaces and user experiences for digital products.
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Art direction and conceptual development of integrated graphic projects.
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Ability to work in multidisciplinary teams and international contexts.
Academic Team
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ACADEMIC DIRECTOR OF ESDI-URL
Academic Director of ESDI-URL and PhD in Journalism from the Autonomous University of Barcelona (UAB). She has been the principal investigator of the TADD research group since 2018. From 2012 to 2024, she directed ESDI Color Lab, a laboratory that conducts research on color trends, as Spain’s representative to the International Color Association, Intercolor. Her research focuses on the social analysis and diagnosis of social trends that directly impact different areas of design. She has participated in international conferences and congresses and has written several articles and books related to the semiotics and sociology of design.
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Multimedia artist, professor, and researcher. PhD Summa Cum Laude in Communication (European Mention). He studied film and programming, combining humanities and is a Visiting Scholar at UdK Berlin (1997) and UCLA (1998-99). He completed academic residencies at ZKM and KHM (2002-08) and currently produces, teaches, and conducts university research in Barcelona.
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Industrial engineer with a degree in Advertising and Public Relations. He combines his work as an illustrator with research in education and creative thinking. He is responsible for Teaching Innovation and Program Development at ESDI-URL and is a doctoral candidate in Education and Art at the UAB.
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UNIVERSITY DEPARTMENT OF DESIGN THEORY AND ANALYSIS
Bachelor of Fine Arts from the University of Barcelona (UB) and Doctor of Psychology from the Autonomous University of Barcelona (UAB). Postgraduate degree in Computer Animation Techniques from the Escola Pia de Sarrià. With over 20 years of experience in teaching, applied research, academic management, and quality assurance. She is currently a professor in the Department of Design Theory and Analysis and a member of the Design Theory, Analysis, and Development (TADD) research group at ESDI-URL.
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He studied Photography at the IEFC in Barcelona, a Postgraduate degree in Photography and CGI from the CITM, a Master’s degree in Animation and 3D Art from the UPC, and has taken courses in ZBrush and Houdini. He has over 15 years of experience working as a 3D generalist in various fields and as a lecturer in 3D modeling, texturing, rigging, rendering, and procedural development at both advanced vocational training and undergraduate levels in several institutions.
Contributing Faculty
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MULTIDISCIPLINARY DESIGNER
He studied Product Design at ESDI-URL and completed several specialized courses before starting his freelance career. He later co-founded Bakoom Studio, where he leads visual identity, strategy, and communication projects for brands and institutions. He also co-directs the Latent Festival to promote emerging talent in the field of design.
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Degree in Multimedia Design from CITM-UPC, a Postgraduate Diploma in Art Direction from Complot School of Creatives, and a Master’s degree in Branding and Packaging Design from BAU. He is the co-founder and Brand/Digital Lead at Bakoom Studio, a multidisciplinary studio with a strong focus on fresh and powerful concepts. He is also the co-founder of the Latent festival, which promotes and empowers emerging talent in the design and creative sector.
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Graduate in Graphic Design from ESDI-URL. He is the founder and creative director of Pol Solsona Studio, a multidisciplinary design studio that helps clients communicate their message, enhance their brand, and engage their audience through the power of exceptional design. He has won several LAUS awards and is also the creative director of the Embassa’t Festival.
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Graduate in Graphic Design from ESDI-URL, with a degree in History from the University of Barcelona, and a Master’s degree in Creative Documentary from the Pompeu Fabra University. He is currently a Senior Graphic Designer and Art Director at the Catalan Health Service (SSN). His final degree project, “Mnéme,” has won numerous awards, including the Gaudeamus Projecta, the G Accent Award from Gràffica magazine, and the Stone & Wood Award from Selected Bilbao.
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UX/UI Designer specializing in Design Systems and Design Operations. At PepsiCo, he leads Peacock, the global design system that powers brands like Pepsi, Quaker, and Lays. He designs scalable component libraries, optimizes workflows, and connects design and development to deliver consistent, high-quality user experiences.
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Graduate in Electronic Art and Digital Design and in Graphic Design from ESDI-URL. He has worked at production companies such as Mediapro and El Terrat as a specialist in graphic design and motion graphics. He is currently a professor at ESDI and Creative Director at MWD Creative Studio, where he combines teaching, design, and visual innovation.
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GRAPHIC DESIGNER SPECIALIZING IN CORPORATE IMAGE, EDITORIAL DESIGN AND PACKAGING
Architect from the University of Córdoba (Argentina) and Master’s Degree in Curating Art in New Media from ESDI-URL. Graphic designer specializing in corporate image, editorial design and packaging.
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DESIGNER SPECIALIZING IN MATERIALS AND PACKAGING
Graduate in Graphic Design from ESDI-URL, a Postgraduate diploma in Marketing Management, and a Master’s degree in Humanities. She is a graphic designer with experience in various agencies and studios in Barcelona and London. She developed a passion for materials while working at Fedrigoni. Currently, she is a researcher, consultant, and lecturer specializing in circular materials for packaging.
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Graduate in Fine Arts from the University of Barcelona and a Master’s degree in Digital Arts from Pompeu Fabra University. She has created various installations, games, and devices that explore the convergence of play, art, and technology. Her pieces have been featured in events such as Llum, IDEAL, ESC, Mostra Sonora, TNT, and We Play, among others. In addition to teaching, she works as a freelance designer and is an artist-in-residence at Hangar as part of the Matics collective, with which she organizes digital art events and creates performance pieces.
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