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SUBJECT

DESIGN AND COMMUNICATION

KEY DATA

  • TYPOLOGY

    Basic training

  • COURSE

    2

  • SEMESTER

    4

  • ITINERARY

    All programmes (common subject)

  • TEACHING
  • ECTS

    6

  • AREAS OF KNOWLEDGE

    Cultural industries, design, animation, cinematography and audiovisual production

  • LANGUAGE

    Degree: Spanish / Degree: English

COURSE DESCRIPTION

The subject proposes a theoretical and critical approach to the social and cultural phenomena that structure life in community, understanding design as a discipline deeply rooted in the analysis of the sociocultural context.

Based on the content of Social Sciences and Communication Theory, students acquire conceptual and methodological tools to understand how identities, social relations, collective discourses and visual languages ​​circulating in contemporary society are constructed.

LEARNING OUTCOMES

  • Compare data extracted from specialized information sources to define social, cultural, political and economic phenomena and relate them to the technological and scientific evolution of a community.
  • Define the use of methodologies specific to the social sciences to establish the relationship that exists between the artistic and cultural tradition of a community and its technological evolution.
  • To describe, using qualitative and quantitative methods, the impact of the relationship between the structural behaviors of a society and the definition of design strategies.
  • Identify relevant data that define the characteristics of a social group based on the consultation of specialized sources.
  • To recognize, from a critical perspective, the social narratives constructed around the concept of transversal sustainability (Environmental, social, economic and political)
  • Identify the social function of design as a discipline that aims to generate narratives based on inclusivity in general and gender discourse in particular.