ADVANCED MASTER

CREATIVE LEADERSHIP BY DESIGN & AI

Learn to lead teams, drive innovation, and turn ideas into decisions. ESDI’s Master in Creative Leadership by Design & AI connects design methodologies with strategic communication and artificial intelligence to help you address your organisation’s complex challenges, engage people, and move towards new professional responsibilities.

liderazgo creativo ante un mapa estratégico

grupo de creativos en una reunión sobre creative leadership & ai

Request information

Introduction

The Master’s in Creative Leadership by Design & AI at ESDI Advanced Education prepares you to lead creative teams, drive innovation processes, and transform organisations through design methodologies. You will learn to understand needs, reframe challenges, and turn ideas into strategic proposals, developing a leadership style that applies creative thinking to your organization’s actual challenges. Through visual thinking, research, and storytelling, you will work on how to communicate clearly, substantiate your decisions, and engage others in developing projects with a shared purpose.

The programme is structured around three connected competencies: communication, innovation, and teamwork. Through collaborative activities and visual facilitation tools, you will learn to coordinate more effective meetings, build agreements, and support change processes. Artificial intelligence is incorporated to support research, analysis, and idea generation, while maintaining human judgement and accountability in decision making. This training is designed to strengthen your leadership skills and to take on new professional responsibilities confidently.

Key information

CERTIFICATION

ESDI Advanced Education’s own certificate. Private, non-university training without ECTS credits
PRICE

To be consulted
DURATION AND SCHEDULE

220 hours, distributed between 2-3 days per week and 3-4 hours per day
MODE

Blended learning: Face-to-face classes at ESDI Sabadell + one online session per week
NEXT CALL FOR APPLICATIONS

April 2027
LANGUAGE

Spanish

Curriculum

The programme is structured into nine modules that connect creativity, communication, and leadership with the application of artificial intelligence. The course combines tools for understanding an organisation’s challenges, developing proposals, and facilitating teamwork, culminating in an integrative project.

M1. CREATIVITY APPLIED TO STRATEGY.
You will train your divergent thinking and ability to question conventional approaches to identify opportunities for innovation. You will learn to use creativity as a professional skill to guide projects and bring fresh perspectives to the challenges facing your team and organisation.
M2. VISUAL THINKING AND STRATEGIC INTELLIGENCE.

You will use maps, diagrams, and other visual thinking tools to organise information and make complex ideas understandable. You will work on how to represent a proposal so that your team can share a vision, discuss it, and make decisions more clearly.
M3. RESEARCH FOR DECISION MAKING.
You will begin your journey into qualitative user research to identify needs and substantiate your proposals. Through interviews and usability testing, you will learn to extract relevant findings and incorporate AI to support the analysis and synthesis of information.
M4. STRATEGIC NARRATIVE AND PERSUASIVE COMMUNICATION.
You will learn to craft narratives that give meaning to your proposals and resonate with your audience. You will work on structuring presentations, documents, and reports to capture the attention of teams and clients, justify your decisions, and facilitate action.
M5. VISUAL FACILITATION AND COLLABORATIVE LEADERSHIP.

You will design meetings and work sessions with a clear purpose, using visual tools to facilitate participation. You will practice how to make team contributions visible, build agreements, and strengthen individual commitment to shared goals.
M6. STRATEGIC IDEATION TECHNIQUES.

You will apply creative thinking and design methods to diagnose problems and generate solutions as a team. You will learn to reframe a challenge and broaden alternatives that increase the organisation’s response capabilities.
M7. ORGANISATIONAL TRANSFORMATION AND CHANGE.

You will explore the relationship between strategy, processes, and organisational culture to understand how change occurs within organizations. You will work on ways to support teams, address resistance to changes, and foster their participation in transformation processes.
M8. AI FOR CREATIVE LEADERSHIP.

You will learn how to integrate artificial intelligence tools into leadership and innovation processes. You will explore how these tools can expand idea generation and support analysis, critically evaluating their contributions and using them responsibly in decision-making.
M9. INTEGRATIVE PROJECT.

The capstone project brings together the learning acquired throughout the programme in a leadership and innovation proposal. You will articulate the challenge’s research, the strategy and the communication of your proposal, incorporating the collaborative tools and critical approach to AI explored throughout the master’s programme.

Methodology

The master’s programme offers a participatory and in-person learning, where group dynamics allow you to put design tools into practice in communication, ideation and leadership contexts. Collaborative work plays a central role, helping you learn to listen, consider different perspectives and develop proposals with others.

Throughout the modules, you will work with visual thinking, qualitative research, narrative, and facilitation techniques. AI is introduced as a support tool that requires critical analysis and independent judgment. The integrative project brings these learnings together and focuses on applying them in a professional context.

Career opportunities

This master’s programme is designed for professionals who want to strengthen their ability to lead teams and take on responsibilities in innovation or change projects. The acquired skills can be applied to roles such as the following:

Leading and coordinating creative or multidisciplinary teams
Design and innovation project management
Facilitating workshops and co-creation processes
Coordinating organisational transformation initiatives
Communicating strategic proposals to teams, clients, and management

This is not a business management programme: it does not cover business, finance or operations. Instead, it focuses on the thinking, communication and collaboration skills needed to lead people and projects across any sector.

It is particulary suited to:

· Team leaders and middle managers looking to improve collaboration, communication and decision-making.

· Professionals in design, communication or marketing who want to progress into coordination and leadership roles.

· Professionals in project management, innovation or transformation who need tools to facilitate cross-disciplinary collaboration.
Professionals aspiring to take on their first team leadership role and develop a practical foundation in creative leadership.
Programme objectives
Develop critical and divergent thinking to reframe problems and explore new ways of responding to challenges.
Apply design methodologies to solving complex challenges and driving innovation within the organisation.
Use visual thinking to structure information and communicate complex ideas clearly.
Develop narratives and presentations that make a compelling case for proposals and facilitate decision-making.
Facilitate meetings and co-creation processes that strengthen team participation and commitment.
Incorporate qualitative user research into the development of strategies and proposals.
Understand the relationship between leadership, organisational culture and change management.

· Professionals aspiring to take on their first team leadership role and develop a practical foundation in creative leadership.

To develop critical and divergent thinking to reframe problems and explore new ways of responding to challenges.
To apply design methodologies to solving complex challenges and driving innovation within the organisation.
To use visual thinking to structure information and communicate complex ideas clearly.
To develop narratives and presentations that make a compelling case for proposals and facilitate decision-making.
To facilitate meetings and co-creation processes that strengthen team participation and commitment.
To incorporate qualitative user research into the development of strategies and proposals.
To understand the relationship between leadership, organisational culture and change management.
To integrate AI to support creative and analytical processes, applying independent judgement and acting ethically.

Programme Conceptualisation and Coordination

WB, IN

Strategic design leader with over two decades of international experience. His professional approach is grounded in the intersection of innovation, business strategy, and the human factor. He is recognised as an empathetic leader who manages multicultural teams by prioritising emotions, fostering radical transparency, professional ethics, and mutual trust. Throughout his career, from Europe to Asia, he has developed a creative mindset that seeks to transcend the traditional boundaries of design, crossing disciplines to find holistic solutions.
He has proven experience in integrating classical design, user-centred design (UCD), Design Thinking, and service design to address complex business challenges, with a strong interest in applying ethics to technological design.

WB, IN