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ADVANCED MASTER

AI ART DIRECTION AND AUDIOVISUAL PRODUCTION

Develop your visual judgment and leadership skills to create pieces and campaigns using generative artificial intelligence. Learn to maintain consistency across characters, styles, and brand identities, coordinate creative processes, and defend your decisions to clients.

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Introduction

The Advanced Master in AI Art Direction and Generative Audiovisual Production at ESDI Advanced Education prepares you to conceive and direct projects that combine image, video, 3D, and sound with artificial intelligence. You will learn to define a creative intention, translate it into production processes, and maintain a consistent visual identity across characters, styles, formats, and pieces. This specialisation will strengthen your artistic judgment, help you meet brand objectives, and provide a solid foundation for your decisions when presenting to clients and teams.

The programme integrates visual language, prompt and context engineering, character consistency, audiovisual storytelling, and creative direction. Through exercises, iterations, and critical reviews, you will work on selecting results, coordinating processes with AI, and integrating visual and sound resources. You will also address intellectual property, traceability, and best practices. The master’s programme culminates in a real-world project in which you will direct a piece or campaign and defend its creative proposal.

Key information

  • CERTIFICATION

    ESDI Advanced Education’s own certificate. Private, non-university training without ECTS credits

  • PRICE

    To be consulted

  • DURATION

    225 hours, distributed between 2-3 days per week and 3-4 hours per day

  • MODE

    Blended learning: Face-to-face classes at ESDI Sabadell + one online session per week

  • NEXT CALL FOR APPLICATIONS

    April 2027

  • LANGUAGE

    Spanish

Curriculum

The curriculum explores the decisions that shape a generative audiovisual production: concept, visual identity, image, movement, space, and sound. Each module incorporates directing tools and criteria that are integrated into a final project for a company, studio, production company, or brand.

  • M1. FUNDAMENTALS OF ART DIRECTION AND VISUAL LANGUAGE.

     

    · Image, aesthetics and composition.
    · Color, lighting and visual storytelling.
    · Analysis of references and visual culture.
    · Construction of mood boards and art direction proposals.
    · Development of aesthetic criteria to guide production.

  • M2. PROMPT AND CONTEXT ENGINEERING FOR VISUAL DIRECTION.

     

    · Translation of creative intentions into instructions for generative systems.
    · Prompt and context engineering for text, image, video and audio.
    · Complex structures and reusable prompt libraries.
    · Iteration, comparison and control of results, with reproducibility criteria.
    · Work with Freepik and multimodal generators.

  • M3. CONSISTENCY, CHARACTERS AND VISUAL IDENTITY AT SCALE.

     

    · Consistency of characters, styles, lighting, and visual identity.
    · LoRAs and references for style control.
    · Style guides for AI productions.
    · Control of aesthetic variations between pieces and formats.
    · Workflows with ComfyUI to develop consistent visual systems.
    · Testing and consistency review across multiple resources and applications.

  • M4. CREATIVE DIRECTION AND AI-ASSISTED IDEATION.

     

    · Generation, selection and evaluation of concepts.
    · Development of narratives and visual universes.
    · Dynamic mood boards.
    · Creative processes that combine human judgment and generative tools.
    · Facilitation and leadership of creative sessions.

  • M5. GENERATION AND DIRECTION OF MOVING IMAGES.

     

    · Generation of video from text, image and 3D resources.
    · Narrative and visual consistency in audiovisual pieces.
    · Development of AI-assisted treatments and storyboards.
    · Direction of camera movement.
    · Rhythm, material selection and assembly.
    · Iterative production of a short audiovisual piece.

  • M6. 3D, SPACE AND HYBRID INTEGRATION.

     

    · 3D fundamentals applied to art direction.
    · Basic modeling, topology and space construction.
    · 3D camera and lighting.
    · Blender and AI-powered 3D generation tools.
    · Integration of 2D, 3D and video resources.
    · Creation of virtual environments and locations.

  • M7. SOUND DESIGN AND GENERATIVE MUSIC FOR DIRECTION.

     

    · Sound design and creation of soundscapes.
    · Generation and direction of music and voice with AI.
    · Synchronization of sound with image.
    · Construction of sound atmospheres and identities.
    · Integration of sound into the overall direction of the piece.

  • M8. ETHICS, INTELLECTUAL PRODUCTION, PROVENANCE AND GOOD PRACTICES.

     

    · Copyright and intellectual property rights.
    · AI Act and professional responsibility.
    · Transparency and origin of the content.
    · Metadata, traceability and watermarks.
    · Algorithmic biases and responsible use criteria.
    · Good professional practices with clients and brands.

  • M9. INTEGRATIVE PROJECT WITH COMPANY OR STUDIO.

     

    · Analysis of a real briefing.
    · Definition of the creative direction and objectives of the project.
    · Planning and production of a coherent piece or campaign.
    · Integration of image, motion, 3D and sound.
    · Tutoring, revisions and preparation of the final submission.
    · Presentation and defense before an academic tribunal and external professionals.

Methodology

Each module begins with a visual intention or a management challenge. It combines benchmark analysis, process demonstrations, guided practice, and critical review so you learn to propose, compare, and select results. Iteration is based on specific objectives, considering visual consistency, client needs, and production conditions.

You will also learn how to organise processes that combine creative teams and AI tools, and how to justify the decisions that guide the project. The capstone project is designed as a real-world commission with a company or studio, including mentorship throughout its development and a final presentation in which you will defend the artistic direction and the results.

Career opportunities

Depending on your training, experience, and interests, this specialisation allows you to direct your professional development towards profiles such as:

  • Art director specialised in generative AI or AI Art Director

  • Creative director of generative audiovisual projects

  • Creative Technologist

  • AI Designer

  • Generative Artist

  • AI Filmmaker

  • Motion Designer with generative specialization

  • Brand Visual Lead

  • Concept Designer

Programme conceptualisation

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