The Spanish fashion brand Mango and ESDi collaborate again to carry out a project within the framework of the Design Degree, within the Ephemeral Montages subject of the 4th year. On this occasion, the challenge was to design a Pop-up store for the presentation of the new Mango collection at the Conde de Godó Tennis Tournament, also known as Barcelona Open Banc Sabadell. The 71st edition of this tournament will be held at the facilities of the Real Club de Tenis Barcelona from April 13 to 21, 2024.
The students have channeled their creativity to make proposals that fuse the essence of tennis with Mango’s characteristic Mediterranean style, seeking to connect the collection with a sporting lifestyle that brings the brand closer to those attending the tournament.
One of the proposals stands out for its innovative layout, using containers to divide the experience into two levels. The lower part is transformed into a shop, while the upper floor offers an elegant VIP area. This carefully designed fashion space includes areas dedicated to the exhibition of products, dressing rooms, accessories and a chill-out area for attendees to rest.
Project by Maria Plans, Anna Sanfeliu and Carla Valentín
Another project takes a modernized classical approach called “Mango Cloister.” This design focuses on classic arches that guide visitors through multiple paths. A circular flow has been created for customers, allowing them to enter through different exterior arches and tour the facility continuously. The mannequins, strategically positioned like museum statues, receive overhead lighting to highlight their presence in the space.
Project by Denise German, Felipe Muñoz and Delfina Cuesta
Below, we leave you a summary of all the proposals presented for Mango:
Project by Aida Martí, Alexia Balada and Cristina Vivan
Project by Helena Boix, Paula Marín, Catalina Kaunzinger