L’Estruch is a municipal cultural center, inaugurated in 1995 in Creu Alta de Sabadell, which is dedicated to artistic production, dance, circus, and music, as well as visual and digital arts. As part of its mission to promote artistic innovation, cultural diversity and interdisciplinary collaboration, a promotional campaign project has been proposed for the fall season of 2024.
Estruch proposed to students with a degree in design, major in graphics, to carry out this project, whose purpose is not only to increase attendance at Estruch’s activities but also to establish new connections with emerging artists, possible sponsors and other potential collaborators. The ultimate goal is to strengthen Estruch’s position as a catalyst for Sabadell’s creativity and artistic collaboration.
The center, after evaluating all the students’ proposals, has decided that the campaign that will be carried out is that of the student, Carla Bennassar. Its design focuses on four key concepts associated with Estruch (Movement, Dynamism, Energy and Various Arts) that it has developed to realize the campaign. Choose the “Volte” typeface, a clean and geometric sans serif font, very versatile and at the same time legible. Through gradients, it creates the sensation of movement that combines with the color palette for each typology (Theatre, Circus, Dance, Humor and Visual Arts).
Below is a compilation of Carla’s project:
