COURSE FOR COMPANIES
CREATIVE STRATEGY
Learn to approach strategic challenges from a creative perspective and generate innovative solutions with a real impact on the business.
Introduction
Learn to diagnose problems and generate innovative solutions through creative thinking and design methodologies. This course will enable you to tackle complex strategic challenges from new perspectives, moving beyond traditional approaches and identifying opportunities where others only see limitations.
Throughout the program, you will work on techniques to redefine problems, unlock creativity, and build valuable solutions. You will develop a more strategic, flexible vision focused on generating a competitive advantage.
Key Information
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DURATION
12 hours
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PRICE
For inquiries, please contact empresa@esdi.edu.es
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MODE
Customized according to the company’s preference
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LANGUAGE
The course can be taken in Spanish, Catalan, or English
Contents
The content is designed to develop key competencies and apply learning directly in the professional environment. It is divided into the following sections:
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1. CREATIVE THINKING APPLIED TO STRATEGY.
Creativity as a strategic tool.
Difference between solving and reframing problems. -
2. DIAGNOSIS AND DEFINITION OF THE CHALLENGE.
Identifying real problems vs. symptoms.
Strategic reformulation of the challenge. -
3. IDEA GENERATION TECHNIQUES.
Divergent and lateral thinking.
Overcoming creative blocks. -
4. FROM IDEA TO STRATEGIC SOLUTION.
Selection and evolution of projects.
Validation and consistency with the business vision.
Who Is It Aimed at?
COURSE OBJECTIVES
This program is designed for professionals who work in environments where they need to make decisions, lead teams, communicate ideas, and generate solutions in changing contexts. It is especially geared towards management teams and middle managers, but is also open to any professional who wants to develop these skills in their daily work.
The sessions are conducted in small groups of between 15 and 20 participants, which allows combining conceptual rigor with group dynamics and the practical application of learning.
COURSE OBJECTIVES
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Address complex strategic problems with a creative approach.
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Refocus business challenges from unconventional perspectives.
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Identify mental and organizational blocks.
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Generate innovative and distinctive solutions.
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Build strategies with a clear competitive focus.
Professional Application
This course allows you to apply creative problem-solving in:
- Defining and reviewing business strategies.
- Business model innovation.
- Change management and organizational transformation.
- Decision making in uncertain contexts.
- Development of differentiated strategic visions.
- Creative problem-solving becomes a key skill for developing solid, flexible strategies that have a real impact.
Course Instructor
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Strategic design leader with over two decades of international experience. His professional approach is grounded in the intersection of innovation, business strategy, and the human factor. He is recognised as an empathetic leader who manages multicultural teams by prioritising emotions, fostering radical transparency, professional ethics, and mutual trust. Throughout his career, from Europe to Asia, he has developed a creative mindset that seeks to transcend the traditional boundaries of design, crossing disciplines to find holistic solutions.
He has proven experience in integrating classical design, user-centred design (UCD), Design Thinking, and service design to address complex business challenges, with a strong interest in applying ethics to technological design.
Request Information
If you are a company and are interested in ESDI’s in-company training programs, you can contact our Career Services, Alumni and Corporate Relations Department via email, phone or WhatsApp.