COURSE FOR COMPANIES
CREATIVE PITCH, THE ART OF PERSUASION
Apply visual thinking to communicate clearly, align teams, and make more effective decisions in professional environments.
Introduction
Learn to communicate more clearly, visually, and impactfully through visual thinking. This course will help you structure ideas more effectively, simplify complexity, and convey messages more clearly, increasing your persuasive power in professional settings and facilitating better decision-making.
Throughout the program, you will work with techniques such as outlines, diagrams, and graphic representations to transform complex concepts into simple messages. You will improve your presentations, teamwork, and meeting facilitation skills.
Key Information
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DURATION
12 hours
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PRICE
For inquiries, please contact empresa@esdi.edu.es
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MODE
Customized according to the company’s preference
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LANGUAGE
The course can be taken in Spanish, Catalan, or English
Contents
The content is designed to develop key competencies and apply learning directly in the professional environment. It is divided into the following sections:
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1. INTRODUCTION TO VISUAL THINKING.
What it is and why it works.
Visual thinking applied to business. -
2. YES, YOU CAN DRAW.
Basic graphic representation techniques accessible to everyone.
Forms and flows, the body, facial expression and labeling.
Basic rules of visual representation. -
3. REPRESENTATION OF CONCEPTS.
Processes, stories, schemes and models.
Metaphors and pain-gain model.
Organization of information. -
4. PRACTICAL EXERCISES.
Who Is It Aimed at?
COURSE OBJECTIVES
This program is designed for professionals who work in environments where they need to make decisions, lead teams, communicate ideas, and generate solutions in changing contexts. It is especially geared towards management teams and middle managers, but is also open to any professional who wants to develop these skills in their daily work.
The sessions are conducted in small groups of between 15 and 20 participants, which allows combining conceptual rigor with group dynamics and the practical application of learning.
COURSE OBJECTIVES
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Structure complex ideas in a clear and understandable way.
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Use visual thinking as a tool for communication and persuasion.
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Transform abstract concepts into simple visual messages.
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Improve the effectiveness of presentations, meetings, and collaborative processes.
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Facilitate alignment and understanding within work teams.
Professional Application
This course allows you to apply visual thinking in:
- Strategic and commercial presentations.
- Work meetings and facilitation sessions.
- Decision-making process.
- Internal communication and team alignment.
- Explaining complex ideas to clients or stakeholders.
Course Instructor
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Strategic design leader with over two decades of international experience. His professional approach is grounded in the intersection of innovation, business strategy, and the human factor. He is recognised as an empathetic leader who manages multicultural teams by prioritising emotions, fostering radical transparency, professional ethics, and mutual trust. Throughout his career, from Europe to Asia, he has developed a creative mindset that seeks to transcend the traditional boundaries of design, crossing disciplines to find holistic solutions.
He has proven experience in integrating classical design, user-centred design (UCD), Design Thinking, and service design to address complex business challenges, with a strong interest in applying ethics to technological design.
Request Information
If you are a company and are interested in ESDI’s in-company training programs, you can contact our Career Services, Alumni and Corporate Relations Department via email, phone or WhatsApp.