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SPECIALISATION DIPLOMA

RETAIL EXPERIENCE

The specialization Diploma in Retail Experience & Visual Management trains professionals capable of designing memorable retail experience that integrate space, brand, technology, and business strategy. This is a crash course that connects creativity, digitalization, and profitability to address the sector’s evolving challenges.

Introduction

Retail is no longer limited to selling products: today it is a space for emotional connection, brand storytelling, and omnichannel experience. The Postgraduate Diploma in Retail Experience and Visual Management addresses retail from a holistic perspective, where design, branding, customer experience, and profitability coexist within a single strategic ecosystem.

Students will learn to understand the current context of the sector, identify macro-trends, integrate technology at the point of sale, and develop sustainable and viable creative proposals. The training combines strategic thinking, digital tools, and projects applied to real brands, preparing hybrid professionals capable of uniting creativity and business acumen.

Key Information

  • DEGREE

    Diploma of Specialisation in Retail Experience & Visual Management. A qualification awarded by ESDI Escola Superior de Disseny.

  • PRICE

    €4,000. Request more information about our scholarship and grant program, and our payment and financing options.

  • CREDITS

    30 ECTS

  • DURATION

    5 months

  • NEXT CALL FOR APPLICATIONS

    October 2026

  • LANGUAGE

    Spanish

  • MODE

    Online, with the option to complete an on-site stage in Barcelona at the end of the program: a one-weekend immersion in leading retail stores and iconic spaces.

  • WORKLOAD

    750 hours (classes + workshops + final project)

Curriculum

The curriculum is structured around three subjects that address retail from a holistic perspective: strategy and experience design, business management and transformation, and the development of a final applied project. Through a balanced combination of analysis, methodology, and project-based practice, students acquire the necessary tools to design innovative, viable brand experiences aligned with the contemporary omnichannel environment.

  • 1. STRATEGY AND TRENDS OF CREATIVE RETAIL.

    Analysis of the evolution of retail towards experiential models, study of macro trends and post-digital consumer behavior. Retail intelligence tools, benchmarking, and strategic innovation applied to brand positioning are explored.

  • 2. CUSTOMER EXPERIENCE AND RETAIL DESIGN.

    Designing memorable experiences by integrating space, narrative, and emotions. This module covers customer journey, sensory design, spatial storytelling, and service design tools to build coherent purchase journeys.

  • 3. PRODUCT, BRANDING AND VISUAL COMMUNICATION.

    Exploring the coherence between product, brand identity, and visual communication at the point of sale. This includes contemporary window displays, visual merchandising, and brand guidelines applied to both the physical and digital environments.

  • 4. ARTIFICIAL INTELLIGENCE AND CREATIVE OMNICHANNEL.

    It integrates technology, digital channels, and physical experience into omnichannel and phygital strategies. It analyzes the impact of AI, augmented reality, social commerce, and UX/UI on the contemporary shopping experience.

  • 5. OPERATIONS AND PROFITABILITY OF THE RETAIL BUSINESS.

    Understanding the economic structure of retail: management models, KPIs, ROI, assortment planning, and pricing strategy. Linking creativity with operational sustainability and economic viability.

  • 6. CREATIVE LEADERSHIP AND TEAM MANAGEMENT.

    Development of leadership skills, effective communication, and emotional intelligence in multidisciplinary teams. Co-creation and collaborative leadership techniques are explored in creative environments.

  • 7. SUSTAINABILITY AND CREATIVE ETHICS.

    Integration of environmental and social sustainability principles into retail design. Circular economy, responsible materials, and brand ethics as pillars of contemporary retail.

  • 8. FINAL PROJECT.

    Integrative project where all the knowledge acquired is applied in a complete retail experience proposal for a real brand or concept, including strategy, conceptual design, operational plan and professional presentation.

Career Opportunities

The Postgraduate Diploma in Retail Experience & Visual Management trains hybrid professionals capable of connecting creativity, strategy, and business in the contemporary retail environment. Upon completion of the program, students will be prepared to join brand teams, creative studios, and consultancies, leading projects where customer experience and visual management are key to differentiation and profitability.

  • Retail experience designer

  • Visual merchandising

  • Brand manager

  • Creative store manager

  • Visual and Commercial Space Coordinator

  • Retail Experience Transformation Consultant

  • Omnichannel retail specialist

Who Is It Aimed at?

OBJECTIVES OF THE DIPLOMA

This diploma program is designed for interior designers, graphic designers, product designers, set designers, fine artists, and other creative professionals interested in applying their talents to the retail and branding sectors. It is ideal for professionals seeking to expand their expertise into customer experience and strategic point-of-sale management, as well as for those who wish to develop projects with a hybrid approach that blends creativity and business.

OBJECTIVES OF THE DIPLOMA

  • Design memorable retail experiences that are consistent with the brand identity.

  • Integrate creativity, strategy, and profitability into retail projects.

  • Understand post-digital consumer behavior and the complete customer journey.

  • Apply branding and visual management tools at the point of sale.

  • Incorporate emerging technologies and omnichannel strategies in retail environments.

  • Evaluate the economic and operational feasibility of creative proposals.

  • Develop creative leadership in multidisciplinary teams.

  • Integrate sustainability and ethics into contemporary retail projects.

Request Information

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