Skip to content

ONLINE SPECIALISATION DIPLOMA

RETAIL & VISUAL MANAGEMENT

Transform retail spaces into brand experiences that connect with people and generate value for the business. Specialise in retail design, visual merchandising, branding, omnichannel strategies, and management to respond to new consumer habits.

Introduction

The physical store is no longer just a place to buy. It’s a space for interaction, a communication platform, and one of the main points of contact between a brand and its audience. In an increasingly digital environment, retail needs to offer relevant, consistent, and differentiated experiences. The Online Specialisation Diploma in Retail Experience & Visual Management addresses retail design from a holistic perspective.

The programme connects creativity, strategy, and business to teach you how to build brand experiences that work both in physical spaces and on digital channels. Over five months, you’ll learn to interpret trends, understand consumer behavior, design shopping journeys, develop the visual identity of the point of sale, and incorporate emerging technologies. You’ll also develop the skills needed to evaluate the viability, sustainability, and profitability of each proposal.

Key Information

  • DEGREE

    Diploma of Specialisation in Retail Experience & Visual Management. A qualification awarded by ESDI Escola Superior de Disseny.

  • PRICE

    €4,000. Request more information about our scholarship and grant program, and our payment and financing options.

  • CREDITS

    30 ECTS

  • DURATION

    5 months

  • START DATE

    October 27th, 2026

  • LANGUAGE

    Spanish

  • MODE

    Online, with the option to complete an on-site stage in Barcelona at the end of the program: a one-weekend immersion in leading retail stores and iconic spaces.

  • SCHEDULE

    Tuesdays and Thursdays, from 6pm to 8:30pm

Curriculum

The curriculum covers all the dimensions involved in a retail experience: from brand strategy and trend analysis to space design, omnichannel retail, and business management. The content combines strategic thinking, design methodologies, and project application so you can transform a creative idea into a coherent, viable retail proposal ready for today’s market.

  • 1. STRATEGY AND TRENDS OF CREATIVE RETAIL.

    · Evolution of retail and strategic framework.

    · Retail business models.

    · Post-digital consumer and macro trends.

    · Retail intelligence and benchmarking.

    · Strategic innovation and positioning.

    · Applied design thinking.

  • 2. CUSTOMER EXPERIENCE AND RETAIL DESIGN.

    · Customer journey and touchpoints.

    · Retail design and commercial architecture.

    · Sensory and emotional experience.

    · Omnichannel and phygital.

    · Technology at the service of experience.

    · Service design and service blueprint.

  • 3. PRODUCT, BRANDING AND VISUAL COMMUNICATION.

    · Strategic branding in retail.

    · Visual and verbal identity.

    · Visual merchandising.

    · Communication at the point of sale.

    · Packaging and storytelling.

    · Creative brand concept workshop.

  • 4. AI AND TECHNOLOGY APPLIED TO RETAIL.

    · AI in retail: an overview.

    · Personalisation and recommendation.

    · Data and automation.

    · Application cases in retail.

  • 5. OPERATIONS AND PROFITABILITY OF THE RETAIL BUSINESS.

    · Store and back-office operations.

    · KPIs, margin and profitability.

    · Stock and supply chain management.

    · Economic projection and ROI.

    · Retail business simulation.

  • 6. SUSTAINABILITY AND RESPONSIBLE RETAIL.

    · ESG strategy in retail.

    · Circular economy and responsible design.

    · Impact measurement and communication.

    · Anti-greenwashing trial.

  • 7. LEADERSHIP AND CHANGE MANAGEMENT.

    · Leadership in retail and creative teams.

    · Change management and culture.

    · Internal communication.

    · Crisis simulation.

  • 8. FINAL INTEGRATIVE PROJECT.

    · Integration of all chapters.
    · Group and individual tutoring.

    · Defense preparation.

    · Final presentation before the court.

Career Opportunities

The Diploma in Retail Experience & Visual Management prepares you to work in brands, design studios, creative agencies and consultancies that develop projects related to customer experience and commercial spaces.

You will be able to tailor your professional profile towards positions such as:

  • Retail experience designer

  • Visual merchandiser

  • Brand manager

  • Creative store manager

  • Visual and Commercial Space Coordinator

  • Retail Experience Transformation Consultant

  • Omnichannel retail specialist

Who Is It Aimed at?

OBJECTIVES OF THE DIPLOMA

This postgraduate programme is designed for creative profiles who want to expand their professional field towards the design and management of commercial experiences.

It is aimed especially at:

· Interior, graphic and product designers.

· Professionals in set design and fine arts.

· Creative profiles interested in retail, branding and customer experience.

· Professionals who want to incorporate a more strategic vision of the point of sale.

· People who seek to combine creativity, technology, and business management in their projects.

OBJECTIVES OF THE DIPLOMA

  • Design memorable retail experiences that are consistent with the brand identity.

  • Integrate creativity, strategy, and profitability into retail projects.

  • Understand post-digital consumer behavior and the complete customer journey.

  • Apply branding and visual management tools at the point of sale.

  • Incorporate emerging technologies and omnichannel strategies in retail environments.

  • Evaluate the economic and operational feasibility of creative proposals.

  • Develop creative leadership in multidisciplinary teams.

  • Integrate sustainability and ethics into contemporary retail projects.

Diploma Coordination

Request Information

Do you want more information or have any questions? You can submit the form or contact us via WhatsApp, email, or phone.