ADVANCED MASTER
CREATIVE LEADERSHIP BY DESIGN & AI
Learn to lead teams, drive innovation, and turn ideas into decisions. ESDI’s Master in Creative Leadership by Design & AI connects design methodologies with strategic communication and artificial intelligence to help you address your organisation’s complex challenges, engage people, and advance toward new professional responsibilities.
Introduction
The Master’s in Creative Leadership by Design & AI at ESDI Advanced Education prepares you to lead creative teams, drive innovation, and transform organisations through design methodologies. You will learn to understand needs, reframe challenges, and turn ideas into strategic proposals, developing a leadership style that applies creative thinking to your organization’s real-world challenges. Through visual thinking, research, and storytelling, you will learn how to communicate clearly, substantiate your decisions, and engage others in developing projects with a shared purpose.
The programme is structured around three interconnected competencies: communication, innovation, and teamwork. Through collaborative activities and visual facilitation tools, you will learn to coordinate more effective meetings, build consensus, and support change processes. Artificial intelligence is incorporated to support research, analysis, and idea generation, while maintaining human judgment and accountability in decision-making. This training is designed to strengthen your leadership skills and equip you to confidently take on new professional responsibilities.
Key information
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CERTIFICATION
ESDI Advanced Education’s own certificate. Private, non-university training without ECTS credits
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PRICE
To be consulted
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DURATION AND SCHEDULE
220 hours, distributed between 2-3 days per week and 3-4 hours per day
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MODE
Blended learning: Face-to-face classes at ESDI Sabadell + one online session per week
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NEXT CALL FOR APPLICATIONS
April 2027
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LANGUAGE
Spanish
Curriculum
The programme is structured into nine modules that connect creativity, communication, and leadership with the application of artificial intelligence. The course combines tools for understanding an organisation’s challenges, developing proposals, and facilitating teamwork, culminating in an integrative project.
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M1. CREATIVITY APPLIED TO STRATEGY.
You will train your divergent thinking and ability to question conventional approaches to identify opportunities for innovation. You will learn to use creativity as a professional skill to guide projects and bring fresh perspectives to the challenges facing your team and organisation. -
M2. VISUAL THINKING AND STRATEGIC INTELLIGENCE.
You will use maps, diagrams, and other visual thinking tools to organise information and make complex ideas understandable. You will work on how to represent a proposal so that your team can share a vision, discuss it, and make decisions more clearly.
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M3. RESEARCH FOR DECISION MAKING.
You will begin your journey into qualitative user research to identify needs and substantiate your proposals. Through interviews and usability testing, you will learn to extract relevant findings and incorporate AI to support the analysis and synthesis of information. -
M4. STRATEGIC NARRATIVE AND PERSUASIVE COMMUNICATION.
You will learn to craft narratives that give meaning to your proposals and resonate with your audience. You will work on structuring presentations, documents, and reports to capture the attention of teams and clients, justify your decisions, and facilitate action. -
M5. VISUAL FACILITATION AND COLLABORATIVE LEADERSHIP.
You will design meetings and work sessions with a clear purpose, using visual tools to facilitate participation. You will practice how to make team contributions visible, build consensus, and strengthen individual commitment to shared goals.
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M6. STRATEGIC IDEATION TECHNIQUES.
You will apply creative thinking and design methods to diagnose problems and generate solutions as a team. You will learn to reframe a challenge and explore alternatives that broaden the organisation’s response capabilities.
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M7. ORGANISATIONAL TRANSFORMATION AND CHANGE.
You will explore the relationship between strategy, processes, and organisational culture to understand how change occurs within organizations. You will work on ways to support teams, address resistance, and foster their participation in transformation processes.
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M8. AI FOR CREATIVE LEADERSHIP.
You will learn to incorporate artificial intelligence tools into leadership and innovation processes. You will explore their usefulness in expanding idea generation and supporting analysis, evaluating their contributions with critical thinking and responsible decision-making.
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M9. INTEGRATIVE PROJECT.
The capstone project connects the programme’s learnings into a leadership and innovation proposal. You will articulate the research of the challenge, the strategy, and the communication of the proposal, incorporating the collaboration tools and the critical use of AI developed during the master’s programme.
Methodology
The master’s programme offers in-person, participatory learning, where group dynamics allow students to practice design tools in communication, ideation, and leadership situations. Collaborative work plays a central role in learning to listen, compare perspectives, and develop proposals with others.
Throughout the modules, you will work with visual thinking, qualitative research, narrative, and facilitation techniques. AI is incorporated as a support tool that requires analysis and independent judgment. The integrative project brings these learnings together and guides them toward application in a professional setting.
Career opportunities
This master’s programme is designed for professionals who want to strengthen their ability to lead teams and take on responsibilities in innovation or change projects. Their skills can be applied to roles such as the following:
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Direction and coordination of creative or multidisciplinary teams
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Design and innovation project management
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Facilitation of workshops and co-creation processes
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Coordination of organisational transformation initiatives
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Communicating strategic proposals to teams, clients, and management
It’s not a business management program: it doesn’t include content on business, finance, or operations. It focuses on the thinking, communication, and collaboration skills that enable you to lead people and projects in any sector.
It is specially designed for:
· Team leaders and middle managers seeking to improve collaboration, communication and decision-making.
· Design, communication or marketing professionals who want to advance towards coordination and leadership roles.
· Project management, innovation or transformation profiles that need tools to facilitate cross-disciplinary work.
· Professionals who aspire to take on their first team responsibility and want to develop a practical foundation in creative leadership.
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Develop critical and divergent thinking to reframe problems and explore new possible responses.
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Applying design methodologies to solving complex challenges and innovation within the organisation.
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Use visual thinking to structure information and communicate complex ideas clearly.
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To build narratives and presentations that support proposals and facilitate decision-making.
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Facilitate meetings and co-creation processes that strengthen team participation and commitment.
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Incorporate qualitative research with users into the definition of strategies and proposals.
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Understanding the relationship between leadership, organisational culture, and change management.
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Integrate AI to support creative and analytical processes, with independent judgment and ethical responsibility.
Conceptualisation and Coordination of the program
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Strategic design leader with over two decades of international experience. His professional approach is grounded in the intersection of innovation, business strategy, and the human factor. He is recognised as an empathetic leader who manages multicultural teams by prioritising emotions, fostering radical transparency, professional ethics, and mutual trust. Throughout his career, from Europe to Asia, he has developed a creative mindset that seeks to transcend the traditional boundaries of design, crossing disciplines to find holistic solutions.
He has proven experience in integrating classical design, user-centred design (UCD), Design Thinking, and service design to address complex business challenges, with a strong interest in applying ethics to technological design.
Request information
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