Generative AI is transforming how graphic and audiovisual design projects are researched, conceptualised, produced, and presented. This online postgraduate programme is based on a clear idea: AI doesn’t replace creative judgment, but rather amplifies it, allowing for faster processes, the exploration of new visual possibilities, and more informed decision-making.

Through a hands-on methodology, students will work through the entire professional workflow: from research, briefing, and creative direction, to image generation, refinement, generative video, sound, and the final delivery of a complete campaign. The program focuses on working principles and criteria rather than specific tools, recognising that the technological ecosystem is constantly evolving.

The methodology combines a conceptual framework with immediate practice in every session, so students apply each learning concept to concrete exercises. The program is designed so that students see visual results from the start and progressively build their own workflow.

In addition, the postgraduate program includes four masterclasses with active professionals, presented in a case study format, with live workflow demonstrations and Q&A sessions. These sessions connect learning with real-world examples of campaigns, visual production, brand identity, and audiovisual creation using AI.

The programme works with an ecosystem of tools that is constantly updated according to the evolution of the sector. Main platforms include Claude, Midjourney, Flux, ComfyUI, Fal, Replicate, Freepik/Magnific, Adobe Firefly, and Photoshop.

As supporting tools, the programme also incorporates Premiere, Figma, Suno, Udio, Topaz, NotebookLM, and other emerging generative video solutions, with the aim of adapting workflows to the needs of each project.