{"id":8347,"date":"2026-01-15T11:28:22","date_gmt":"2026-01-15T10:28:22","guid":{"rendered":"https:\/\/esdi.es\/?p=8347"},"modified":"2026-02-04T11:17:33","modified_gmt":"2026-02-04T10:17:33","slug":"sandra-rodriguez-the-esdi-talent-succeeding-at-the-adce-student-awards","status":"publish","type":"post","link":"https:\/\/esdi.es\/en\/noticias\/sandra-rodriguez-the-esdi-talent-succeeding-at-the-adce-student-awards\/","title":{"rendered":"Sandra Rodr\u00edguez: the ESDI talent succeeding at the ADC*E Student Awards"},"content":{"rendered":"<p data-start=\"449\" data-end=\"727\"><a href=\"https:\/\/www.linkedin.com\/in\/sandra-rodr%C3%ADguez-gonz%C3%A1lez-3ba570354\/\" target=\"_blank\" rel=\"noopener\">Sandra Rodr\u00edguez Gonz\u00e1lez<\/a>, alumna of the Degree in Graphic Communication Design at ESDI, has been awarded bronze in the Publication Design category at the <a href=\"https:\/\/adceurope.org\/adce-student-awards\/\" target=\"_blank\" rel=\"noopener\"><strong data-start=\"620\" data-end=\"649\">ADC*E Student Awards 2025<\/strong><\/a>, one of the most important European awards for young design talents.<\/p>\n<p data-start=\"6045\" data-end=\"6151\">A recognition that, far from being seen as a goal, Sandra experiences as a boost full of mixed emotions.<\/p>\n<h2 data-start=\"849\" data-end=\"910\">An award between gratitude and impostor syndrome<\/h2>\n<h3 data-start=\"912\" data-end=\"1153\">\u201cI went to the ADC*E Awards with no expectation of winning,\u201d she admits.<\/h3>\n<p>She traveled with another ESDI alumna and, after hearing the first awards, she assumed her project wouldn\u2019t be recognized. \u201cSo, when it happened, it was a huge surprise.\u201d<\/p>\n<p>On a personal level, the award represents gratitude and validation after many hours of work and a process deeply involved at a family level. Professionally, however, a more complex feeling emerges: \u201cIt still coexists with a little impostor syndrome. I value it immensely, I know it will open doors, but I still find it hard to fully believe it.\u201d<\/p>\n<figure id=\"attachment_6554\" aria-describedby=\"caption-attachment-6554\" style=\"width: 1152px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6554 size-full\" src=\"https:\/\/esdi.es\/wp-content\/uploads\/2026\/01\/sandra-rodriguez-ADC_E-Student-Awards-e1768472965168.webp\" alt=\"\" width=\"1152\" height=\"750\" srcset=\"https:\/\/esdi.es\/wp-content\/uploads\/2026\/01\/sandra-rodriguez-ADC_E-Student-Awards-e1768472965168.webp 1152w, https:\/\/esdi.es\/wp-content\/uploads\/2026\/01\/sandra-rodriguez-ADC_E-Student-Awards-e1768472965168-300x195.webp 300w, https:\/\/esdi.es\/wp-content\/uploads\/2026\/01\/sandra-rodriguez-ADC_E-Student-Awards-e1768472965168-1024x667.webp 1024w, https:\/\/esdi.es\/wp-content\/uploads\/2026\/01\/sandra-rodriguez-ADC_E-Student-Awards-e1768472965168-768x500.webp 768w\" sizes=\"auto, (max-width: 1152px) 100vw, 1152px\" \/><figcaption id=\"caption-attachment-6554\" class=\"wp-caption-text\">Sandra Rodr\u00edguez recogiendo el premio bronze a la categor\u00eda Publication Design de los premios europeos ADCE &#8211; Art Directors Club of Europe Student Awards.<\/figcaption><\/figure>\n<h2 data-start=\"1519\" data-end=\"1577\">An editorial project to talk about grief without taboos<\/h2>\n<p>The awarded project stems from an intimate experience: the death of her uncle. From there, Sandra wanted to approach grief as a diverse and deeply personal process.<\/p>\n<p>\u201cFor a long time, grief has been a taboo topic. I wanted to show that within the same family, each person experiences it differently, and none is more valid than another,\u201d she explains. From introversion to the most open expression of emotions, the project emphasizes mutual support and the importance of not erasing the presence of those who are no longer here, but learning to live with their memory over time.<\/p>\n<h3 data-start=\"2234\" data-end=\"2561\">Research is a key part of her working method.<\/h3>\n<p>Sandra dedicates a significant portion of the process to documentation and building a solid concept before designing. \u201cFor me, it is essential that projects aren\u2019t made randomly, but have deep development and a clear intention to reach people.\u201d<\/p>\n<p>This sensitivity is also reflected in a recognizable aesthetic: serif fonts, delicate compositions, and a visual tone that avoids aggressiveness. \u201cWhen someone sees my projects, I want them to notice there is sensitivity behind it, something close, almost tender.\u201d<\/p>\n<figure id=\"attachment_4067\" aria-describedby=\"caption-attachment-4067\" style=\"width: 1455px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4067 size-full\" src=\"https:\/\/esdi.es\/wp-content\/uploads\/2025\/11\/proyecto-diseno-grafico-grado-en-diseno-esdi-e1765455421234.webp\" alt=\"proyecto de dise\u00f1o gr\u00e1fico, grado en dise\u00f1o esdi\" width=\"1455\" height=\"1033\" srcset=\"https:\/\/esdi.es\/wp-content\/uploads\/2025\/11\/proyecto-diseno-grafico-grado-en-diseno-esdi-e1765455421234.webp 1455w, https:\/\/esdi.es\/wp-content\/uploads\/2025\/11\/proyecto-diseno-grafico-grado-en-diseno-esdi-e1765455421234-300x213.webp 300w, https:\/\/esdi.es\/wp-content\/uploads\/2025\/11\/proyecto-diseno-grafico-grado-en-diseno-esdi-e1765455421234-1024x727.webp 1024w, https:\/\/esdi.es\/wp-content\/uploads\/2025\/11\/proyecto-diseno-grafico-grado-en-diseno-esdi-e1765455421234-768x545.webp 768w\" sizes=\"auto, (max-width: 1455px) 100vw, 1455px\" \/><figcaption id=\"caption-attachment-4067\" class=\"wp-caption-text\">P\u00e1gina del proyecto editorial de Sandra Rodr\u00edguez, basada en cartas familiares y archivos personales.<\/figcaption><\/figure>\n<h2 data-start=\"2828\" data-end=\"2876\">Emotional references and archival aesthetics<\/h2>\n<p>Her influences include psychological research on grief phases, reinterpreted from a personal perspective, as well as cultural and artistic references. She highlights artist Ethel Cain, both for the emotional weight of her lyrics and the typographic treatment in her latest album.<\/p>\n<p>Visually, the project sought a domestic archive aesthetic: family photographs, scans, homemade materials.<\/p>\n<h3 data-start=\"3208\" data-end=\"3420\">\u201cI wanted it to look like that archive we all have at home, built with memories.\u201d<\/h3>\n<h2 data-start=\"3422\" data-end=\"3471\">ESDI as creative support and challenge<\/h2>\n<p data-start=\"3473\" data-end=\"3745\">Looking back, Sandra clearly identifies the role of her degree and teacher guidance in this recognition.<\/p>\n<h3 data-start=\"3473\" data-end=\"3745\">\u201cThe degree helped me build a solid working process and understand the importance of research to ensure the final result is well-executed.\u201d<\/h3>\n<p data-start=\"3747\" data-end=\"3969\">She highlights her thesis tutor\u2019s role, who constantly pushed her to go further: \u201cHe accompanied me a lot and challenged me artistically, making me rethink the project repeatedly to go deeper.\u201d<\/p>\n<figure id=\"attachment_7049\" aria-describedby=\"caption-attachment-7049\" style=\"width: 2560px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7049 size-full\" src=\"https:\/\/esdi.es\/wp-content\/uploads\/2026\/01\/Los-Rodriguez-Sandra-Rodriguez-03-2_page-0001-scaled.webp\" alt=\"\" width=\"2560\" height=\"1810\" srcset=\"https:\/\/esdi.es\/wp-content\/uploads\/2026\/01\/Los-Rodriguez-Sandra-Rodriguez-03-2_page-0001-scaled.webp 2560w, https:\/\/esdi.es\/wp-content\/uploads\/2026\/01\/Los-Rodriguez-Sandra-Rodriguez-03-2_page-0001-300x212.webp 300w, https:\/\/esdi.es\/wp-content\/uploads\/2026\/01\/Los-Rodriguez-Sandra-Rodriguez-03-2_page-0001-1024x724.webp 1024w, https:\/\/esdi.es\/wp-content\/uploads\/2026\/01\/Los-Rodriguez-Sandra-Rodriguez-03-2_page-0001-768x543.webp 768w, https:\/\/esdi.es\/wp-content\/uploads\/2026\/01\/Los-Rodriguez-Sandra-Rodriguez-03-2_page-0001-1536x1086.webp 1536w, https:\/\/esdi.es\/wp-content\/uploads\/2026\/01\/Los-Rodriguez-Sandra-Rodriguez-03-2_page-0001-2048x1448.webp 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><figcaption id=\"caption-attachment-7049\" class=\"wp-caption-text\">Detalle del proyecto editorial premiado: archivo gr\u00e1fico y memoria visual.<\/figcaption><\/figure>\n<h2 data-start=\"3971\" data-end=\"4004\">From classroom to professional world<\/h2>\n<p>Although she still finds it hard to define herself as a \u201cdesign professional,\u201d Sandra sees this stage as a continuous learning process. \u201cGraduating is like starting to learn to live: you apply what you\u2019ve learned, but you keep learning constantly.\u201d<\/p>\n<p>Currently working at ESDI, she acknowledges that the experience allowed her to recognize her evolution and the value of the knowledge gained compared to first-year students.<\/p>\n<h3 data-start=\"4514\" data-end=\"4772\">For Sandra, her portfolio has been key. \u201cIt\u2019s a designer\u2019s real curriculum,\u201d she states.<\/h3>\n<p>In a highly competitive sector, graduating from ESDI with a well-prepared portfolio made a difference, especially in gaining internships and job opportunities.<\/p>\n<p>\u201cYou notice when a design is well-developed, with concept and criteria. That makes you more professionally valued.\u201d In her case, that portfolio was decisive for joining ESDI and continuing to grow within the academic and creative field.<\/p>\n<figure id=\"attachment_4077\" aria-describedby=\"caption-attachment-4077\" style=\"width: 1500px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4077 size-full\" src=\"https:\/\/esdi.es\/wp-content\/uploads\/2025\/11\/proyecto-diseno-grafico-grado-en-diseno-esdi-receta-cocina.webp\" alt=\"proyecto de dise\u00f1o gr\u00e1fico, grado en dise\u00f1o esdi\" width=\"1500\" height=\"1060\" srcset=\"https:\/\/esdi.es\/wp-content\/uploads\/2025\/11\/proyecto-diseno-grafico-grado-en-diseno-esdi-receta-cocina.webp 1500w, https:\/\/esdi.es\/wp-content\/uploads\/2025\/11\/proyecto-diseno-grafico-grado-en-diseno-esdi-receta-cocina-300x212.webp 300w, https:\/\/esdi.es\/wp-content\/uploads\/2025\/11\/proyecto-diseno-grafico-grado-en-diseno-esdi-receta-cocina-1024x724.webp 1024w, https:\/\/esdi.es\/wp-content\/uploads\/2025\/11\/proyecto-diseno-grafico-grado-en-diseno-esdi-receta-cocina-768x543.webp 768w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><figcaption id=\"caption-attachment-4077\" class=\"wp-caption-text\">Detalle del proyecto editorial premiado: recetas de cocina convertidas en archivo gr\u00e1fico y memoria visual.<\/figcaption><\/figure>\n<h2 data-start=\"5011\" data-end=\"5048\">The value of editorial design today<\/h2>\n<p>In an increasingly digital context, Sandra argues that editorial design still plays a relevant, though different, role. \u201cWe are seeing a revaluation of the physical: vinyl records return, film photography\u2026\u201d<\/p>\n<p>Although it has lost mass diffusion in informational areas, editorial design has gained artistic and conceptual value, especially linked to design and art.<\/p>\n<p>Looking ahead, Sandra wants to continue exploring her identity as a designer. Maintaining her sensitivity, she is interested in experimenting with more technological, robotic, or cyberpunk languages.<\/p>\n<h3 data-start=\"5477\" data-end=\"5783\">\u201cI want to discover how far I can go, explore other perspectives, and continue building myself as a designer.\u201d<\/h3>\n<h2 data-start=\"5785\" data-end=\"5825\">A rewarding experience at ESDI<\/h2>\n<p>If she had to summarize her time at ESDI in one word, it would be rewarding. She highlights contact with teaching references, the diversity of critical perspectives, and the constant support of faculty.<\/p>\n<p>\u201cESDI pushes you to be critical, to read, to have references, not to get stuck. To try, make mistakes, look outward, and nourish yourself from other contexts.\u201d An experience that, she assures, has deeply shaped her understanding of design and her professional projection.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sandra Rodr\u00edguez Gonz\u00e1lez, alumna of the Degree in Graphic Communication Design at ESDI, has been awarded bronze in the Publication Design category at the ADC*E Student Awards 2025, one of the most important European awards for young design talents. A recognition that, far from being seen as a goal, Sandra experiences as a boost full<a href=\"https:\/\/esdi.es\/en\/noticias\/sandra-rodriguez-the-esdi-talent-succeeding-at-the-adce-student-awards\/\">Continue reading <span class=\"sr-only\">&#8220;Sandra Rodr\u00edguez: the ESDI talent succeeding at the ADC*E Student Awards&#8221;<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":6559,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[41,105,71,65,59],"tags":[],"class_list":["post-8347","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alumni","category-alumni-del-mes","category-awards","category-degree-in-design","category-graphic-design"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sandra Rodr\u00edguez: the ESDI talent succeeding at the ADC*E Student Awards - 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