{"id":3384,"date":"2025-11-25T12:38:30","date_gmt":"2025-11-25T11:38:30","guid":{"rendered":"https:\/\/esdi.es\/noticias\/sant-jordi-salomon-nuevas-princesas\/"},"modified":"2025-11-25T12:42:52","modified_gmt":"2025-11-25T11:42:52","slug":"sant-jordi-salomon-nuevas-princesas","status":"publish","type":"post","link":"https:\/\/esdi.es\/en\/noticias\/sant-jordi-salomon-nuevas-princesas\/","title":{"rendered":"\u201cNew Princesses\u201d: ESDI and Salomon rewrite the legend of Sant Jordi through design and empowerment"},"content":{"rendered":"<p>To mark Sant Jordi&#8217;s Day 2025, ESDI presented a proposal that breaks with classic imagery and embraces a contemporary and transformative perspective. Entitled &#8220;New Princesses,&#8221; the campaign, developed by students of the Master&#8217;s in Fashion Management and Sustainability, Paloma Botero Vanegas and Andrea Mansilla Jocol, reinvents the traditional tale of the princess and the dragon, transforming it into a story of power, autonomy, and action.<\/p>\n<p>The project, conceived as their Master&#8217;s Thesis, was carried out in collaboration with Salomon Spain and culminated in a creative intervention in the brand&#8217;s store on Rambla Catalunya, Barcelona, \u200b\u200bwhich was transformed into the stage for this new narrative on Sant Jordi&#8217;s Day.<\/p>\n<div id='gallery-1' class='gallery galleryid-3384 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/esdi.es\/wp-content\/uploads\/2025\/11\/Salomon-Sant-Jordi-ESDI.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/esdi.es\/wp-content\/uploads\/2025\/11\/Salomon-Sant-Jordi-ESDI.webp 819w, https:\/\/esdi.es\/wp-content\/uploads\/2025\/11\/Salomon-Sant-Jordi-ESDI-240x300.webp 240w, https:\/\/esdi.es\/wp-content\/uploads\/2025\/11\/Salomon-Sant-Jordi-ESDI-768x960.webp 768w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/esdi.es\/wp-content\/uploads\/2025\/11\/Salomon-Sant-Jordi-ESDI-01.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/esdi.es\/wp-content\/uploads\/2025\/11\/Salomon-Sant-Jordi-ESDI-01.webp 819w, https:\/\/esdi.es\/wp-content\/uploads\/2025\/11\/Salomon-Sant-Jordi-ESDI-01-240x300.webp 240w, https:\/\/esdi.es\/wp-content\/uploads\/2025\/11\/Salomon-Sant-Jordi-ESDI-01-768x960.webp 768w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p><strong>A Princess Who Doesn&#8217;t Wait to Be Saved<\/strong><br \/>\n\u201cNew Princesses\u201d starts from a clear and powerful premise: today&#8217;s princesses no longer need glass slippers; now they wear sneakers to run, explore, and conquer their own destiny. With this idea as a starting point, the students have devised a comprehensive communication strategy designed to connect with urban, active women passionate about outdoor style, who seek functionality without sacrificing design.<\/p>\n<p>The campaign includes a manifesto, a visual narrative developed through graphic and audiovisual pieces, and a traffic-building activity prior to the event, designed to generate anticipation and attract the public.<\/p>\n<p><strong>A Shop Window Transformed into a Story<\/strong><br \/>\nThe heart of the project was the intervention in the window display of the Salomon Store in Barcelona. The store was transformed into a visual installation composed of giant roses, an illuminated dragon&#8217;s eye, and a message that summarizes the spirit of the campaign:<\/p>\n<p><strong>\u201cThe power is in our legs, in our voice, in our path.\u201d<\/strong><\/p>\n<p>This action not only brings visibility to the proposal, but also demonstrates how design, creativity and strategy can lead to interventions with emotional, cultural and commercial impact.<\/p>\n<div id='gallery-2' class='gallery galleryid-3384 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/esdi.es\/wp-content\/uploads\/2025\/11\/Salomon-Sant-Jordi-ESDI-02.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/esdi.es\/wp-content\/uploads\/2025\/11\/Salomon-Sant-Jordi-ESDI-02.webp 819w, https:\/\/esdi.es\/wp-content\/uploads\/2025\/11\/Salomon-Sant-Jordi-ESDI-02-240x300.webp 240w, https:\/\/esdi.es\/wp-content\/uploads\/2025\/11\/Salomon-Sant-Jordi-ESDI-02-768x960.webp 768w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"1024\" src=\"https:\/\/esdi.es\/wp-content\/uploads\/2025\/11\/Salomon-Sant-Jordi-ESDI-04.webp\" class=\"attachment-full size-full\" alt=\"ESDI X SALOMON dise\u00f1o de escaparate\" srcset=\"https:\/\/esdi.es\/wp-content\/uploads\/2025\/11\/Salomon-Sant-Jordi-ESDI-04.webp 724w, https:\/\/esdi.es\/wp-content\/uploads\/2025\/11\/Salomon-Sant-Jordi-ESDI-04-212x300.webp 212w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p><strong>Beyond the Classroom: A Master&#8217;s Thesis with Real Impact<\/strong><br \/>\n\u201cNew Princesses\u201d is a clear example of ESDI&#8217;s educational model, based on real-world challenges, collaboration with brands, and the direct application of knowledge in professional contexts. This <strong>Master&#8217;s Thesis moves beyond the traditional format to become a tangible experience that activates students&#8217; critical thinking, creativity, and production skills.<\/strong><\/p>\n<p><strong>A Master&#8217;s Program in Constant Evolution<\/strong><br \/>\nThis April marked the start of a new edition of ESDI&#8217;s Master&#8217;s in Fashion Management and Sustainability, reaffirming its commitment to education connected to reality, dedicated to sustainability, and with strong ties to the industry.<\/p>\n<p><strong>Acknowledgements<\/strong><br \/>\nThanks to Paloma Botero and Andrea Mansilla for their creativity, commitment, and vision.<\/p>\n<p>To Tania Salas, Retail Marketing Specialist at Salomon Spain, for her support and confidence in emerging talent.<\/p>\n<p>And to Laura N\u00fa\u00f1ez, Master&#8217;s program coordinator and consultant at @vibrantmarketing, for guiding this process with passion and professionalism.<\/p>\n<p>An example of how design, communication, and collaboration can generate cultural transformation and social value.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>To mark Sant Jordi&#8217;s Day 2025, ESDI presented a proposal that breaks with classic imagery and embraces a contemporary and transformative perspective. Entitled &#8220;New Princesses,&#8221; the campaign, developed by students of the Master&#8217;s in Fashion Management and Sustainability, Paloma Botero Vanegas and Andrea Mansilla Jocol, reinvents the traditional tale of the princess and the dragon,<a href=\"https:\/\/esdi.es\/en\/noticias\/sant-jordi-salomon-nuevas-princesas\/\">Continue reading <span class=\"sr-only\">&#8220;\u201cNew Princesses\u201d: ESDI and Salomon rewrite the legend of Sant Jordi through design and empowerment&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":3381,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[85,63,88,67],"tags":[],"class_list":["post-3384","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-acuerdos","category-events","category-fashion-management","category-masters-and-postgraduate-degrees"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u201cNew Princesses\u201d: ESDI and Salomon rewrite the legend of Sant Jordi through design and empowerment - ESDI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/esdi.es\/en\/noticias\/sant-jordi-salomon-nuevas-princesas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cNew Princesses\u201d: ESDI and Salomon rewrite the legend of Sant Jordi through design and empowerment - ESDI\" \/>\n<meta property=\"og:description\" content=\"To mark Sant Jordi&#8217;s Day 2025, ESDI presented a proposal that breaks with classic imagery and embraces a contemporary and transformative perspective. Entitled &#8220;New Princesses,&#8221; the campaign, developed by students of the Master&#8217;s in Fashion Management and Sustainability, Paloma Botero Vanegas and Andrea Mansilla Jocol, reinvents the traditional tale of the princess and the dragon,Continue reading &quot;\u201cNew Princesses\u201d: ESDI and Salomon rewrite the legend of Sant Jordi through design and empowerment&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/esdi.es\/en\/noticias\/sant-jordi-salomon-nuevas-princesas\/\" \/>\n<meta property=\"og:site_name\" content=\"ESDI\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-25T11:38:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-25T11:42:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/esdi.es\/wp-content\/uploads\/2025\/11\/Salomon-Sant-Jordi-ESDI-03.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1050\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Ramiro Brogna\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ramiro Brogna\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/esdi.es\\\/en\\\/noticias\\\/sant-jordi-salomon-nuevas-princesas\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/esdi.es\\\/en\\\/noticias\\\/sant-jordi-salomon-nuevas-princesas\\\/\"},\"author\":{\"name\":\"Ramiro Brogna\",\"@id\":\"https:\\\/\\\/esdi.es\\\/en\\\/#\\\/schema\\\/person\\\/319c23444f31268b3f4acd532cff2317\"},\"headline\":\"\u201cNew Princesses\u201d: ESDI and Salomon rewrite the legend of Sant Jordi through design and empowerment\",\"datePublished\":\"2025-11-25T11:38:30+00:00\",\"dateModified\":\"2025-11-25T11:42:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/esdi.es\\\/en\\\/noticias\\\/sant-jordi-salomon-nuevas-princesas\\\/\"},\"wordCount\":503,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/esdi.es\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/esdi.es\\\/en\\\/noticias\\\/sant-jordi-salomon-nuevas-princesas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/esdi.es\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/Salomon-Sant-Jordi-ESDI-03.webp\",\"articleSection\":[\"Acuerdos\",\"Events\",\"Fashion Management\",\"Masters and Postgraduate Degrees\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/esdi.es\\\/en\\\/noticias\\\/sant-jordi-salomon-nuevas-princesas\\\/\",\"url\":\"https:\\\/\\\/esdi.es\\\/en\\\/noticias\\\/sant-jordi-salomon-nuevas-princesas\\\/\",\"name\":\"\u201cNew Princesses\u201d: ESDI and Salomon rewrite the legend of Sant Jordi through design and empowerment - 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