Cal Joan del Batlle

final degree project, cal joan del batlle, design management, degree in design

Rebranding, repositioning and communication management of a hotel


This project, in the context of the hotel business in Solsonés, aims to reinforce and improve the positioning of Cal Joan del Batlle inside and outside the region, as well as its cultural, gastronomic and economic value.

Content is created and strategically directed both to the public and to that coming from the expansion to new markets, generating a sustainable framework for the owners, which unites the areas of analysis and the strategic enhancement of the projection of their own identity with that of communication, in order to achieve more impact.