fbpx

Professor Juan Carlos Grao launches a menswear fashion brand

grao, marca moda masculina, menswear, juan carlos grao

Professor Juan Carlos Grao launches a menswear fashion brand

Juan Carlos Grao, licensed by ESDi in Design Fashion mention and Upper Level Training Cycles (CFGS; Ciclos Formativos de Grado Superior) professor in Pattern Making and Fashion, Tailored Clothing and Performances, and Clothing Styling, has just launched the menswear fashion brand GRAO.

After working for Loewe, Celine, Louis Vuitton, Carolina Herrera and Burberry studios, Juan Carlos decided, along with Maria Bordas (also professor of ESDI’s CFGS) to launch GRAO, a clothing collection made by request, in a sustainable way.

The pieces are made in Spain, one by one, thanks to an experienced team of craftsmen specialized in the highest standards of  luxury expertise.

GRAO stands for a traditional-craftsmanship philosophy opposite to modernity and mass production; the collections are short, made with meticulous dedication. They combine rigorous lines, a good cut, memories of traditional and iconic clothing, tailoring and garments influenced by workwear, with details inspired by nature and the comfort of streetwear. Sophisticated but casual, made with natural materials in a responsible way.

grao, marca moda masculina, menswear, patronaje, diseño de moda, juan carlos grao
grao, marca moda masculina, menswear, patronaje, diseño de moda, juan carlos grao
grao, marca moda masculina, menswear, patronaje, diseño de moda, juan carlos grao
grao, marca moda masculina, menswear, patronaje, diseño de moda, juan carlos grao
Although the clothing is menswear, the silhouettes are versatile, inspired by iconic classics which appeal to a broad audience. Their patterns are classic and renewed; designed to long-last over time. Its patrons are made and designed to be worn for a lifetime before being passed on to the next generation.

GRAO represents the lifestyle of those who appreciate fashion as a value of cultural and social expression, of those who reflect on its consumption and the fashion essence recovery, and of those who are sure that their clothing style must be versatile and durable over time. It is a way of fashion consumption that involves moderate shopping, keeping favorite pieces and passing them on without an expiration date. You feel so comfortable with them that you want to keep them and wear them for a lifetime.

The first GRAO lookbook images and campaign are photographed in ESDi’s adjacent building, which will house a coworking and coliving project for entrepreneurs in the design sector.

jcgrao.com
@juancarlosgrao  


X