26 Jan Marianna de Nadal and Carles Cabezón design an app to reduce the time spent on mobile phones
Carles Cabezón, director of the Master in UI/UX Design, and Marianna de Nadal, head of the area of Visual Communication and Smart Design at the Higher School of Design ESDi and EATM by ESDi, have won the competition for Innovative Public Procurement of Citilab to support social and technological innovation initiatives that respond to a social problem or challenge. The social challenge they had to address with their proposal was to promote the proper use of mobile devices among young people, and so was born “Nipiu”, a gamified interactive application that aims to encourage young people to reduce the time of general use of both the mobile and the use of apps that generate more addiction. To make this change in their habits, the mobile app proposes a variety of simple games through which users, individually or challenging their contacts, have to overcome tests that inherently reduce the use of mobile devices.
“It has been a challenge to put ourselves inside the mind of generation Z to identify their frustrations regarding their excessive use of mobile phones,” says Carles Cabezón. “Working at the university has helped us, as we have had access to potential users of the app, who have tested the prototype and made suggestions, and have given us the necessary information to make an app according to their needs,” adds Marianna de Nadal.
The Nipiu prototype
Having been selected by Citilab, the mobile app project “Nipiu” has been awarded funding of up to €7,400 to develop the first functional prototype of the proposal. “Once the results of the testing of our prototype have been obtained, we will make the necessary modifications to design a minimum viable product (MPV) programmed and ready to be published,” says Carles Cabezón.
Having developed the prototype, the next step for Marianna and Carles is to launch the application. “The proposal made, with the support of Citilab, is an initial prototype, now we hope to find the necessary funding to be able to programme it and launch it on the market. We would like to see it finished and for young people to really use it to incorporate new healthy habits related to non-digital leisure”, says Marianna de Nadal.