11 Dec ESDi student Aroa López, participant of the MODA-FAD Sustainable Challenge 2019
29 and 30 November saw the staging of the first edition of the MODA-FAD Sustainable Challenge. It’s a upcycling marathon for 30 design students, where they have to transform textile remnants into new products of value through design and creativity.
ESDi student Aroa López participated with the project ‘Casi todos los anónimos son mujeres’. This project seeks to vindicate women, showing how hey have been hidden and repressed throughout history. By giving as examples the cases of artists such as Caterina Albert or Judith Leyser. Experts highlighted this proposal as the most activist.
The piece designed by Aroa and her team are inspired by two works of the artist Judy Pfaff. The garments were made by reinterpreting original pieces from male fashion, shaping them to a woman’s body through the moullage technique. This strategy seeks to put an end to the stigma that a garment necessarily has to be designed for a man or for a woman.
Three shirts, two for sleeves and one for the torso joined together by original buckles, shape the upper part. The trousers, with a military-style lateral pocket, feature the name of the brand, made from letters taken from technical apparel, cut out and stitched. The surplus polyester shirts are used for making the complements.
Organised by the FAD Association for the Promotion of Fashion (MODA-FAD) and under the curatorship and creative direction of Makeo (Roberto Piqueras and Eme Rock), a committee of experts supported the students during the MODA-FAD Sustainable Challenge. These experts were: Krizia Robustella (design), Victor von Schwarz (pattern-making), Khadija Moubarik and María Francisca Fernández de Fundació Ared (garment making), Diego Andrés López (fashion photography), Back to eco (market and sustainability), and Robert Thompson of Materfad (materials and technology).
The event is framed within the Re-/Barcelona, a global meeting of sustainable and ethical fashion. In this edition, upcycling or fiber recycling, waste dignification, innovation, responsibility, design and creativity have been some of the labels of this creative exercise.
Check all the projects and more details of the MODA-FAD Sustainable Challenge here.