21 Dec Graphic Design students make packagings for XOK nougats
The fourth-year students of the Degree in Design specialty in Graphic have designed two packagings for XOK, the artisanal nougat brand of the renowned chefs David Gil y Joanna Artieda. In order to work with a real client, Prof. Lalo Quintana proposed his students of the Industrial Packaging course to consider creating an envelope for the Pine tree and Snowflake flavors.
As a result of a collaboration agreement with the company, the project began with the briefing presentation from Joanna Artieda, who explained to the students the values of the range of products. XOK are totally handmade, creative, fun and with authentic flavors, made with natural products and a high quality.
After several weeks working on the project, the proposals were presented and the students received feedback from David Gil, who was at ESDi on December 3, 2018. The pastry chef could see the reproductions of the packagings and insisted on the quality of the applied designs, which “could perfectly be in the market”.
In the case of the pine tree nougat, it was important that the students had references related to Christmas and colors and materials that could evoke wood, nature and sustainability. Always keeping in mind that they are unique, exclusive and handmade products, the chefs proposed the students to recreate in some way a Christmas ball for the packaging of the snowflake nougat.
Here are some of the most outstanding works of the students:
About the chefs
David Gil is the head chef of pastry creativity at ElBarri, the restaurant group run by Albert Adrià together with the Iglesias brothers in Barcelona. In 2015 he won the Lluís Santapau Trophy for Best Chocolatier in Spain and today is a world reference in culinary vanguard.
Joanna Artieda is another young Master Pastry Chef that has collected more than 10 awards in her career, including the Best Spanish Chef Sub 30 in 2016 and 2017. She currently works as a professor at the prestigious Hoffman culinary school in Barcelona.