Sandra Colell



“AUJOURD,HUI” embodies the revaluation of the human. It is the point of intersection between the craft and heritage of the past and the anonymous seriation to which we have directed our productive system.

Every object produced by the human hand has a value, at a time when technology has made everything anonymous and in which people, saturated with excess, look for emotional charge, authenticity and commitment in the objects they create and consume.

This is the origin of a collection that contrasts digital and polished beauty with natural beauty, on an aesthetic and symbolic level. A series of pieces that are born from handmade work and in which elements that respect the tradition and the heritage of the objects are reused, which is considered an added value.