Roger Fonts

Original Apparel Kids


Project by Roger Fons


The project focuses on the creation of corporate identity for a children’s clothing brand. Being a fictitious brand, and of new creation, the name has been searched, formalizing the brand and developing guidelines and standardization, in the use of the different corporate and communicational elements that compose it, thinking of its application in essential formats and potentials.

The objective is to establish an identity that allows to project and develop the brand taking into account its conditioning factors. Giving it resources and possibilities, maintaining coherence. That which makes the structure flexible, adaptive and evolutionary. In this sense, the purpose of the project seeks a more possibilistic than a finalist result.