Nicola Roca

Cal Joan del Batlle

Design Management

Rebranding, repositioning and communication management of a hotel

This project, in the context of the hotel business in Solsonés, aims to reinforce and improve the positioning of Cal Joan del Batlle inside and outside the region, as well as its cultural, gastronomic and economic value.

Content is created and strategically directed both to the public and to that coming from the expansion to new markets, generating a sustainable framework for the owners, which unites the areas of analysis and the strategic enhancement of the projection of their own identity with that of communication, in order to achieve more impact.