Guillem Arderius

Identity Proposal for the LEM Festival


This project consists of generating, as the title says, an identity proposal for the 2018 edition of the LEM Experimental Music Festival in Barcelona.

It begins at the moment in which it is detected that the objectives pursued by the festival and its graphic translations are not well linked. They could be much more powerful and at the same time more comprehensible, taking into account that their target audience is popular and that their intention is to generate curiosity towards new ways of understanding music and living a festival.

In this way, through a self-briefing, we seek to approach the experimental essence that characterizes the festival, in a more earthly way and close to a wider audience.