03 Jan Felipe Petik Pasqualotto and design on gender issues
The ESDi’s conference on last December 14, 2018 was given by Felipe Petik Pasqualotto, winner of the first LGBT Entrepreneurship contest in Brazil (NEsT Foudantion). The topics discussed in the talk were: the impact of gender issues, sex and sexuality narratives on design practices, branding for LGBTs, social design and methodologies of promoting diversity.
Felipe Petik Pasqualotto is designer by training, performer by nature and specialist in Sexuality and Gender by the University of the State of Rio de Janeiro. He focuses his investigations on the contemporary constructions of sex, gender andsexuality. He worked on the implementation of a project aimed at transvestites and transsexuals together with the AfroReggae Cultural Group. On the occasion of the conference, we were able to talk with him and delve into the issues raised.
- How has design traditionally dealt with gender issues?
Traditionally, design has worked together with advertising as a production technology of gender. Through tools based on the idea of market segmentation, design has reproduced generalizations and stereotypes without often questioning its political role in the messages it helps to spread.
- In your opinion, what approach should be taken by design towards sexuality and gender?
A design truly committed to improving the lives of all people must overcome the vision of the “users”. It is necessary to understand that technologies not only reflect the human emotional nature, but can also help to shape it. In the case of sexuality and gender issues, the design approach should be primarily that its professionals understand how much of their own prejudices are incorporated into practices of project creation and management. Also how it influences the consolidation of applied technologies.
- The school’s color trend laboratory has focused its proposal AW20-21 on gender issues. Do you think that gender issues can generate trends in the field of design?
Gender as a category of social analysis is much more a political choice than a specific field of studies. In the search for forecasting trends, looking at the world from that point of view implies thinking about patriarchy, colonialism and capitalism, as Patricia Hill Collins affirms. In other words, a full plate to question how people live today and how they will look to live their lives for years to come.
- Tell us about Marina Dragzilla, how and why did she/he/it arise?
Marina emerged as a educational tool of the designer Felipe Petik Pasqualotto. His purpose is to illustrate/personify the knowledge adquired during his studies specialized in Gender and Sexuality (UERJ | Brasil) and his practices in Brand Management and Design. Marina is conceived to question the impacts of sex, gender and sexuality narratives in applied technologies. In the fashion society (Gilles Lipovetsky), the drag queen questions the entire productive system based on gender, acting as a new kind of pin up for the promotion of new social values. It is known today as the word “queer“.
Many thanks to Felipe Petik Pasqualotto for the interesting conference and his words!