07 Jan ESDi students Álvaro Moreno and Gemma Trellisó win the Campari Award of the Design Market
The Design Market also had the participation of our alumni Isona Ten
Besides Álvaro and Gemma, the ESDi community was also present in the Design Market thanks to the participation of Isona Ten. The alumni and director of the Postgraduate in Jewelry Design exhibited her jewelry collections together with the most creative independent designers, artisans and artists of the city.
We also took advantage of the opportunity to ask her some questions about the event and the artisan jewelry sector:
1. You have already participated in several editions of the Design Market. What does it mean to you that your brand is among the curated selection of the FAD? It has already been three editions that I participate and it is a pleasure to collaborate. The fact of being selected fills me with satisfaction. Seeing that your product is well valued in the world of design is a joy and a stimulus to continue working.
2. Jewelry is one of the areas with more participating exhibitors of this edition. Do you think there is a certain boom of independent jewelry designers in Barcelona? It is true that many jewelry designers have participated in this market, but we are very different in terms of design, style, types of materials… I think we give a global vision of the current jewelry within the parameters of individual creation. Keep in mind that one of the associations of the FAD is the Goldsmiths (within crafts). This aims, among other objectives, to spread the trend of contemporary jewelry through different media, and the market is perhaps one of them.
3. Do you think that the conventionalism of the jewelry sector is being left behind in some way? How do you see the jewelry scene? The concept of jewelry has changed in recent decades. Jewelery linked to luxury and ostentation has given rise to a design concept where the use of new materials, textures, volumes... And this brings to the creation of pieces a ludic rather than sumptuous air. The change of concept has favored that the jewelry is not restricted to a certain public, it has been socialized. Design reaches a wider range of people and is part of everyday clothing.
4. As a creative designer of your own brand, what should it be promoted from the design schools in this regard? We live in a time of change and the world of jewelry is no stranger to this fact. The introduction of digital design programs, 3D printing, etc. and the constant innovation in the production and diffusion systems increases the complexity in the field of jewelery, but at the same time facilitates the designer’s task. For those of us who have set up our own brand and work with proximity workshops, our strong point must be the combination of the two aspects, artisanal and digital. They are complementary tools that favor the development of jewelry design and manufacture.
Congratulations for your participation in the Design Market! And many thanks for sharing your projects with the entire ESDi community!