{"id":8346,"date":"2026-01-15T11:28:22","date_gmt":"2026-01-15T10:28:22","guid":{"rendered":"https:\/\/esdi.es\/?p=8346"},"modified":"2026-02-04T11:17:19","modified_gmt":"2026-02-04T10:17:19","slug":"sandra-rodriguez-el-talent-desdi-que-triomfa-als-adce-student-awards","status":"publish","type":"post","link":"https:\/\/esdi.es\/ca\/noticias\/sandra-rodriguez-el-talent-desdi-que-triomfa-als-adce-student-awards\/","title":{"rendered":"Sandra Rodr\u00edguez: el talent d\u2019ESDI que triomfa als ADC*E Student Awards"},"content":{"rendered":"

Sandra Rodr\u00edguez Gonz\u00e1lez<\/a>,\u00a0alumni del Grau en Disseny en Comunicaci\u00f3 Gr\u00e0fica d\u2019ESDI<\/a>, ha estat guardonada amb el bronze a la categoria Publication Design dels ADC*E Student Awards 2025<\/strong><\/a>, un dels premis europeus m\u00e9s rellevants per a joves talents del disseny.<\/p>\n

Un reconeixement que, lluny de viure\u2019l com una meta, Sandra ent\u00e9n com un impuls ple d\u2019emocions contradict\u00f2ries.<\/p>\n

Un premi entre l\u2019agra\u00efment i el s\u00edndrome de l\u2019impostor<\/strong><\/h2>\n

\u201cVaig anar als ADC*E sense cap expectativa de guanyar\u201d, confessa.<\/h3>\n

Compartia viatge amb una altra alumni d\u2019ESDI i, despr\u00e9s d\u2019escoltar els primers premis, va interioritzar que el seu projecte no seria reconegut. \u201cPer aix\u00f2, quan va passar, va ser una sorpresa enorme\u201d.<\/p>\n

A nivell personal, el premi representa agra\u00efment i validaci\u00f3 despr\u00e9s de moltes hores de treball i un proc\u00e9s molt implicat tamb\u00e9 a nivell familiar. A nivell professional, en canvi, apareix una sensaci\u00f3 m\u00e9s complexa: \u201cEncara conviu amb aquest petit s\u00edndrome de l\u2019impostor. Ho valoro molt\u00edssim, s\u00e9 que m\u2019obrir\u00e0 portes, per\u00f2 encara em costa creure-m\u2019ho del tot\u201d.<\/p>\n

\"\"
Sandra Rodr\u00edguez recogiendo el premio bronze a la categor\u00eda Publication Design de los premios europeos ADCE – Art Directors Club of Europe Student Awards.<\/figcaption><\/figure>\n

Un projecte editorial per parlar del dol sense tab\u00fas<\/h2>\n

El projecte guardonat neix d\u2019una experi\u00e8ncia \u00edntima: la mort del seu oncle. A partir d\u2019aqu\u00ed, Sandra va voler abordar el dol com un proc\u00e9s divers i profundament personal.<\/p>\n

\u201cDurant molt de temps el dol ha estat un tema tab\u00fa. Volia mostrar que dins d\u2019una mateixa fam\u00edlia cada persona el viu d\u2019una manera diferent, i que cap \u00e9s m\u00e9s v\u00e0lida que una altra\u201d, explica. Des de la introversi\u00f3 fins a l\u2019expressi\u00f3 m\u00e9s oberta de les emocions, el projecte reivindica el suport mutu i la import\u00e0ncia de no esborrar la pres\u00e8ncia de qui ja no hi \u00e9s, sin\u00f3 aprendre a conviure amb el seu record al llarg del temps.<\/p>\n

La investigaci\u00f3 \u00e9s una pe\u00e7a clau en la seva manera de treballar.<\/h3>\n

Sandra dedica una part important del proc\u00e9s a documentar-se i construir un concepte s\u00f2lid abans de dissenyar. \u201cPer a mi \u00e9s essencial que els projectes no estiguin fets perqu\u00e8 s\u00ed, sin\u00f3 que tinguin una elaboraci\u00f3 profunda i una intenci\u00f3 clara d\u2019arribar a les persones\u201d.<\/p>\n

Aquesta sensibilitat es tradueix tamb\u00e9 en una est\u00e8tica reconeixible: tipografies serif, composicions delicades i un to visual que fuig de l\u2019agressivitat. \u201cQuan alg\u00fa veu els meus projectes, vull que noti que hi ha una sensibilitat darrere, alguna cosa propera, gaireb\u00e9 tendra\u201d.<\/p>\n

\"proyecto
P\u00e1gina del proyecto editorial de Sandra Rodr\u00edguez, basada en cartas familiares y archivos personales.<\/figcaption><\/figure>\n

Referents emocionals i est\u00e8tica d\u2019arxiu<\/h2>\n

Entre les seves influ\u00e8ncies hi ha investigacions psicol\u00f2giques sobre les fases del dol, reinterpretades des d\u2019una mirada personal, aix\u00ed com referents culturals i art\u00edstics. Destaca especialment l\u2019artista Ethel Cain, tant per la c\u00e0rrega emocional de les seves lletres com pel tractament tipogr\u00e0fic del seu \u00faltim \u00e0lbum.<\/p>\n

A nivell visual, el projecte buscava una est\u00e8tica d\u2019arxiu dom\u00e8stic: fotografies familiars, escanejats, materials casolans.<\/p>\n

\u201cVolia que sembl\u00e9s aquell arxiu que tots tenim a casa, constru\u00eft amb records\u201d.<\/h3>\n

ESDI com a acompanyament i exig\u00e8ncia creativa<\/h2>\n

Mirant enrere, Sandra identifica clarament el paper del grau i de l\u2019acompanyament docent en aquest reconeixement.<\/p>\n

\u201cEl grau m\u2019ha ajudat a construir un proc\u00e9s de treball s\u00f2lid i a entendre la import\u00e0ncia de la investigaci\u00f3 perqu\u00e8 el resultat final estigui ben resolt\u201d.<\/h3>\n

Destaca especialment la figura del seu tutor de TFG, que la va emp\u00e8nyer constantment a anar un pas m\u00e9s enll\u00e0: \u201cEm va acompanyar molt i em va exigir art\u00edsticament, fent-me replantejar el projecte una i altra vegada per aprofundir m\u00e9s\u201d.<\/p>\n

\"\"
Detalle del proyecto editorial premiado: archivo gr\u00e1fico y memoria visual.<\/figcaption><\/figure>\n

Del aula al m\u00f3n professional<\/h2>\n

Encara que li costa definir-se com a \u201cprofessional del disseny\u201d, Sandra ent\u00e9n aquesta etapa com un proc\u00e9s d\u2019aprenentatge continu. \u201cSortir de la carrera \u00e9s com comen\u00e7ar a aprendre a viure: apliques el que has apr\u00e8s, per\u00f2 segueixes formant-te constantment\u201d.<\/p>\n

Actualment treballant a ESDI, reconeix que l\u2019experi\u00e8ncia li ha perm\u00e8s prendre consci\u00e8ncia de la seva evoluci\u00f3 i del valor dels coneixements adquirits davant d\u2019estudiants de cursos inicials.<\/p>\n

Per a Sandra, el portfolio ha estat clau. \u201c\u00c9s el curr\u00edculum real d\u2019un dissenyador\u201d, afirma.<\/h3>\n

En un sector altament competitiu, sortir d\u2019ESDI amb un portfolio treballat ha marcat la difer\u00e8ncia, especialment en l\u2019acc\u00e9s a pr\u00e0ctiques i oportunitats laborals.<\/p>\n

\u201cEs nota quan hi ha un disseny elaborat, amb concepte i criteri. Aix\u00f2 fa que et valorin m\u00e9s professionalment\u201d. En el seu cas, aquest portfolio va ser decisori per incorporar-se a ESDI i seguir creixent dins de l\u2019\u00e0mbit acad\u00e8mic i creatiu.<\/p>\n

\"proyecto
Detalle del proyecto editorial premiado: recetas de cocina convertidas en archivo gr\u00e1fico y memoria visual.<\/figcaption><\/figure>\n

El valor del disseny editorial avui<\/h2>\n

En un context cada cop m\u00e9s digital, Sandra defensa que el disseny editorial continua tenint un paper rellevant, encara que diferent. \u201cVivim una revaloraci\u00f3 del f\u00edsic: tornen els vinils, la fotografia revelada\u2026\u201d.<\/p>\n

Encara que hagi perdut difusi\u00f3 massiva en \u00e0mbits informatius, el disseny editorial ha guanyat valor art\u00edstic i conceptual, especialment vinculat al disseny i a l\u2019art.<\/p>\n

De cara al futur, Sandra vol seguir explorant la seva identitat com a dissenyadora. Mantenint la seva sensibilitat, li interessa experimentar amb llenguatges m\u00e9s tecnol\u00f2gics, rob\u00f2tics o cyberpunk.<\/p>\n

\u201cVull descobrir fins on puc arribar, explorar altres punts de vista i continuar construint-me com a dissenyadora\u201d.<\/h3>\n

Una experi\u00e8ncia gratificant a ESDI<\/h2>\n

Si hagu\u00e9s de resumir el seu pas per ESDI en una paraula, seria gratificant. Destaca el contacte amb referents docents, la diversitat de mirades cr\u00edtiques i l\u2019acompanyament constant del professorat.<\/p>\n

\u201cESDI t\u2019empunya a ser cr\u00edtica, a llegir, a tenir referents, a no estancar-te. A provar, equivocar-te, mirar cap a fora i nodrir-te d\u2019altres contextos\u201d. Una experi\u00e8ncia que, assegura, ha marcat profundament la seva manera d\u2019entendre el disseny i la seva projecci\u00f3 professional.<\/p>\n","protected":false},"excerpt":{"rendered":"

Sandra Rodr\u00edguez Gonz\u00e1lez,\u00a0alumni del Grau en Disseny en Comunicaci\u00f3 Gr\u00e0fica d\u2019ESDI, ha estat guardonada amb el bronze a la categoria Publication Design dels ADC*E Student Awards 2025, un dels premis europeus m\u00e9s rellevants per a joves talents del disseny. Un reconeixement que, lluny de viure\u2019l com una meta, Sandra ent\u00e9n com un impuls ple d\u2019emocionsContinue reading \u00abSandra Rodr\u00edguez: el talent d\u2019ESDI que triomfa als ADC*E Student Awards\u00bb<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":6558,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[40,104,58,64,70],"tags":[],"class_list":["post-8346","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alumni","category-alumni-del-mes","category-disseny-grafic","category-grau-en-disseny","category-premis"],"acf":[],"yoast_head":"\nSandra Rodr\u00edguez: el talent d\u2019ESDI que triomfa als ADC*E Student Awards - ESDI<\/title>\n<meta name=\"description\" content=\"Sandra Rodr\u00edguez Gonz\u00e1lez, alumni d\u2019ESDI, rep el bronze a Publication Design als ADC*E Student Awards 2025 pel seu projecte editorial que tracta el dol amb sensibilitat, recerca i est\u00e8tica d\u2019arxiu.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/esdi.es\/ca\/noticias\/sandra-rodriguez-el-talent-desdi-que-triomfa-als-adce-student-awards\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sandra Rodr\u00edguez: el talent d\u2019ESDI que triomfa als ADC*E Student Awards - 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