{"id":2699,"date":"2025-10-23T15:13:25","date_gmt":"2025-10-23T13:13:25","guid":{"rendered":"https:\/\/esdi.es\/noticias\/nuevo-rebranding-de-esdi-de-la-mano-de-vera-tamayo\/"},"modified":"2026-02-04T11:22:49","modified_gmt":"2026-02-04T10:22:49","slug":"nuevo-rebranding-de-esdi-de-la-mano-de-vera-tamayo","status":"publish","type":"post","link":"https:\/\/esdi.es\/ca\/noticias\/nuevo-rebranding-de-esdi-de-la-mano-de-vera-tamayo\/","title":{"rendered":"Nou rebr\u00e0nding d\u2019ESDI de la m\u00e0 de Vera Tamayo"},"content":{"rendered":"<p>35 anys despr\u00e9s de la fundaci\u00f3 de l\u2019escola, hem entrat en una nova etapa, comen\u00e7ant per estrenar una nova identitat corporativa, juntament amb l\u2019estudi Vera Tamayo, que ens ha ajudat a desenvolupar una identitat visual que captura l\u2019ess\u00e8ncia industrial que ha definit la nostra escola des dels seus inicis.<\/p>\n<p>Vera Tamayo \u00e9s un estudi de disseny gr\u00e0fic i direcci\u00f3 d\u2019art amb seu a Barcelona, fundat l\u2019any 2019 per David Vera i Daniel Tamayo. Especialitzats en projectes art\u00edstics, culturals i comercials, ofereixen una \u00e0mplia gamma de serveis als seus clients, incloent-hi Direcci\u00f3 d\u2019Art, Direcci\u00f3 Creativa, Identitat Visual, Campanyes, Disseny Editorial i Disseny Web.<\/p>\n<p>Han col\u00b7laborat amb institucions com l\u2019Ajuntament de Barcelona, l\u2019Ajuntament del Prat de Llobregat o la Generalitat de Catalunya, aix\u00ed com amb altres clients com Custo Barcelona, Teatre Artes\u00e0 o Guillem Gisbert. I ara tamb\u00e9 amb l\u2019Escola Superior de Disseny ESDI, on el cofundador, David Vera, va estudiar Disseny Gr\u00e0fic i tamb\u00e9 exerceix com a docent.<\/p>\n<p>El rebr\u00e0nding s\u2019ha inspirat en l\u2019edifici industrial emblem\u00e0tic de l\u2019escola, que ha estat una part integral de la seva identitat des dels seus inicis. Aquest nou enfocament visual implica un canvi significatiu des del branding anterior, amb un discurs m\u00e9s directe i vers\u00e0til que unifica la comunicaci\u00f3 visual de l\u2019escola.<\/p>\n<p>Tot i aix\u00f2, s\u2019han mantingut elements clau del branding anterior, com les sigles ESDI, per refor\u00e7ar el reconeixement de la marca, i una tipografia sans serif, que recorda a l\u2019est\u00e8tica industrial, que mant\u00e9 la connexi\u00f3 amb la seva hist\u00f2ria.<\/p>\n<p>La comunitat d\u2019ESDI ha estat involucrada en tot el proc\u00e9s de disseny, des de la definici\u00f3 de les necessitats comunicatives fins a la implementaci\u00f3 del nou branding en diferents \u00e0mbits. Amb aquest rebr\u00e0nding, s\u2019espera que ESDI tingui una percepci\u00f3 m\u00e9s pregnant i un millor posicionament en el sector educatiu, tant intern com externament.<\/p>\n<div id='gallery-1' class='gallery galleryid-2699 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/esdi.es\/wp-content\/uploads\/2025\/10\/Dosier-2.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/esdi.es\/wp-content\/uploads\/2025\/10\/Dosier-2.webp 1200w, https:\/\/esdi.es\/wp-content\/uploads\/2025\/10\/Dosier-2-300x300.webp 300w, https:\/\/esdi.es\/wp-content\/uploads\/2025\/10\/Dosier-2-1024x1024.webp 1024w, https:\/\/esdi.es\/wp-content\/uploads\/2025\/10\/Dosier-2-150x150.webp 150w, https:\/\/esdi.es\/wp-content\/uploads\/2025\/10\/Dosier-2-768x768.webp 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/esdi.es\/wp-content\/uploads\/2025\/10\/Gorro.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/esdi.es\/wp-content\/uploads\/2025\/10\/Gorro.webp 1200w, https:\/\/esdi.es\/wp-content\/uploads\/2025\/10\/Gorro-300x300.webp 300w, https:\/\/esdi.es\/wp-content\/uploads\/2025\/10\/Gorro-1024x1024.webp 1024w, https:\/\/esdi.es\/wp-content\/uploads\/2025\/10\/Gorro-150x150.webp 150w, https:\/\/esdi.es\/wp-content\/uploads\/2025\/10\/Gorro-768x768.webp 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>A continuaci\u00f3 us deixem l\u2019entrevista que hem realitzat a l\u2019estudi Vera Tamayo:<\/p>\n<div tabindex=\"0\" role=\"button\" data-tab=\"5\" aria-controls=\"elementor-tab-content-1405\" aria-expanded=\"true\" aria-selected=\"true\">\n<div tabindex=\"0\" role=\"button\" data-tab=\"7\" aria-controls=\"elementor-tab-content-1407\" aria-expanded=\"true\" aria-selected=\"true\">\n<p>&nbsp;<\/p>\n<p>Quina \u00e9s la visi\u00f3 i missi\u00f3 de l\u2019estudi Vera Tamayo?<br \/>\n\u201cEns agrada treballar de forma propera amb els nostres clients, per aconseguir que se sentin identificats i segurs amb la proposta final. El nostre proc\u00e9s de treball sempre parteix de l\u2019an\u00e0lisi de valors i necessitats de cada enc\u00e0rrec, a partir del qual extreiem els conceptes clau, que definiran el to del projecte i guiaran el seu discurs fins al final del proc\u00e9s creatiu. Compartim el resultat d\u2019aquest an\u00e0lisi amb el client, per establir un punt de partida com\u00fa, i a partir d\u2019aqu\u00ed comencem la fase de formalitzaci\u00f3. Intentem fer propostes formals atemporals per definir de manera genu\u00efna el car\u00e0cter de cada projecte.\u201d<\/p>\n<p>Quina \u00e9s la hist\u00f2ria que va portar a la fundaci\u00f3 de l\u2019estudi?<br \/>\n\u201cEls fundadors de l\u2019estudi som en David Vera i en Daniel Tamayo. Ens vam con\u00e8ixer l\u2019any 2015 treballant junts a Apartamento Studios. L\u2019any 2017 en David va deixar Apartamento per treballar primer com a director d\u2019art a la revista de moda Hercules Universal i despr\u00e9s com a dissenyador a l\u2019estudi Clase Bcn. Durant aquest temps en Daniel va seguir treballant a Apartamento Studios. L\u2019any 2019, els dos ens vam associar per fundar Vera Tamayo. Despr\u00e9s de quatre anys, al 2023, la Ivette Manent (tamb\u00e9 alumni d\u2019ESDI) es va unir a l\u2019equip.\u201d<\/p>\n<p>Quins van ser els primers passos en el proc\u00e9s de desenvolupament del nou br\u00e0nding?<br \/>\n\u201cEl primer que vam fer va ser un an\u00e0lisis de la marca ESDI, per detectar els conflictes existents i poder definir les seves necessitats. Vam compartir les conclusions amb l\u2019escola i conjuntament vam formular diferents fases per formalitzar el projecte.\u201d<\/p>\n<p>quina va ser la inspiraci\u00f3 darrere de la nova identitat visual?<br \/>\n\u201cR\u00e0pidament, vam detectar que l\u2019edifici d\u2019ESDI (una nau industrial de principis del segle XX) era un element diferencial per l\u2019escola, a causa de la seva infraestructura, per\u00f2 tamb\u00e9 a la seva c\u00e0rrega de significat. Creava un vincle molt interessant amb la hist\u00f2ria industrial de Catalunya i vam decidir que fos el punt de partida per crear el discurs de la nova marca i el nou imaginari visual.\u201d<\/p>\n<p>Com descriur\u00edeu el nou enfocament visual en comparaci\u00f3 amb el br\u00e0nding anterior?<br \/>\n\u201cEl br\u00e0nding anterior amb el temps va anar perdent identitat, els conceptes que el definien en un inici van deixar d\u2019aplicar-se, i la coher\u00e8ncia gr\u00e0fica es va veure afectada. El canvi m\u00e9s significatiu del nou enfocament visual va ser el replantejament de valors i conceptes clau que definien l\u2019escola. A partir del concepte d\u2019ind\u00fastria, vam crear un discurs directe i vers\u00e0til que ens ajudava a unificar la comunicaci\u00f3 visual d\u2019ESDI i a crear una marca m\u00e9s pregnant i directa. Tamb\u00e9 vam decidir retirar el s\u00edmbol del logotip i vam crear una composici\u00f3 m\u00e9s simple per facilitar la seva lectura i la seva funcionalitat en diferents suports, tant digitals com impresos.\u201d<\/p>\n<p>Quins elements de l\u2019antic br\u00e0nding vau decidir mantenir en el nou disseny?<br \/>\n\u201cVam decidir mantenir les sigles ESDI com a element principal del logotip, ja que tenien un recorregut hist\u00f2ric que refor\u00e7ava el reconeixement de la marca i tamb\u00e9 vam decidir seguir utilitzant una tipografia sans serif per mantenir connexi\u00f3 amb la hist\u00f2ria de la marca.\u201d<\/p>\n<p>Com vau involucrar la comunitat d\u2019ESDI en el proc\u00e9s de disseny del nou br\u00e0nding?<br \/>\n\u201cVam definir les necessitats comunicatives del projecte conjuntament amb l\u2019equip de comunicaci\u00f3 i la direcci\u00f3 de la universitat. Un cop definida la nova proposta visual, ens vam reunir amb els diferents departaments per executar les fases posteriors, com la comunicaci\u00f3 a xarxes amb audiovisual o la senyal\u00edstica amb el departament d\u2019interiors.\u201d<\/p>\n<p>Quin impacte espereu que tingui el nou br\u00e0nding en la percepci\u00f3 d&#8217;ESDI?<br \/>\n\u201cEsperem que aquesta nova proposta m\u00e9s contempor\u00e0nia i amb un discurs m\u00e9s clar i directe, aporti pregn\u00e0ncia i un millor posicionament en el sector educatiu. Tamb\u00e9 esperem que tant l\u2019alumnat, com els docents i l\u2019staff se sentin m\u00e9s c\u00f2modes i m\u00e9s identificats amb la marca.\u201d<\/p>\n<p>Aquesta renovaci\u00f3 no nom\u00e9s representa un canvi est\u00e8tic, sin\u00f3 tamb\u00e9 un comprom\u00eds amb la modernitzaci\u00f3 i l\u2019actualitzaci\u00f3 de l\u2019escola.<\/p>\n<p>Per \u00faltim, volem agrair a l\u2019estudi Vera Tamayo per a acompanyar-nos en aquest proc\u00e9s.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>35 anys despr\u00e9s de la fundaci\u00f3 de l\u2019escola, hem entrat en una nova etapa, comen\u00e7ant per estrenar una nova identitat corporativa, juntament amb l\u2019estudi Vera Tamayo, que ens ha ajudat a desenvolupar una identitat visual que captura l\u2019ess\u00e8ncia industrial que ha definit la nostra escola des dels seus inicis. Vera Tamayo \u00e9s un estudi de<a href=\"https:\/\/esdi.es\/ca\/noticias\/nuevo-rebranding-de-esdi-de-la-mano-de-vera-tamayo\/\">Continue reading <span class=\"sr-only\">\u00abNou rebr\u00e0nding d\u2019ESDI de la m\u00e0 de Vera Tamayo\u00bb<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":2686,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[81,106],"tags":[],"class_list":["post-2699","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-esdi","category-fabrica-de-talent"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nou rebr\u00e0nding d\u2019ESDI de la m\u00e0 de Vera Tamayo - ESDI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/esdi.es\/ca\/noticias\/nuevo-rebranding-de-esdi-de-la-mano-de-vera-tamayo\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nou rebr\u00e0nding d\u2019ESDI de la m\u00e0 de Vera Tamayo - ESDI\" \/>\n<meta property=\"og:description\" content=\"35 anys despr\u00e9s de la fundaci\u00f3 de l\u2019escola, hem entrat en una nova etapa, comen\u00e7ant per estrenar una nova identitat corporativa, juntament amb l\u2019estudi Vera Tamayo, que ens ha ajudat a desenvolupar una identitat visual que captura l\u2019ess\u00e8ncia industrial que ha definit la nostra escola des dels seus inicis. 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